PR Newswire's Media Coffee Event in Kuala Lumpur Shares Effective PR Strategies to Boost Engagement

KUALA LUMPUR, Malaysia, Oct. 5, 2016 /PRNewswire/ -- With the power of digital media, press releases have become an important communication tool for companies to disseminate information to the public. The important question is, how do companies engage their intended audiences and stand out from the competition in this cluttered digital world? To provide modern public relations professionals with greater insights on strategizing public relations campaigns by leveraging the digital media to engage targeted audiences, PR Newswire will host another Media Coffee event in Kuala Lumpur on October 20. With the theme "Effective Strategies to Boost Audience & Media Engagement through Your PR Content", keynote speakers Eswari Kalugasalam Lawson, PR Director at Leo Burnett; Zan Azlee, journalist and writer as well as Ivlynn Yap Cheng Theng, Managing Director at Citrine One, will share their knowledge on the digital media landscape, journalism and how to create effective public relations campaigns. The free-to-attend event is open for registration now.

 
Speakers for PR Newswire’s Kuala Lumpur Media Coffee on October 20

The event will also be recorded, and the archived video will be available shortly after the event. For those who cannot attend Media Coffee in person and are interested in receiving alerts for the archived video, please subscribe here for updates.

About PR Newswire's Media Coffee

The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.

About PR Newswire   

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. 

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

For further information, please contact:
PR Newswire's Asia Marketing Team
+852 2572 8228
asia.marketing@prnasia.com

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