HANGZHOU, China, December 22, 2011 /PRNewswire-Asia/ -- PR Newswire formally opened its Hangzhou office for business on December 22, 2011. The Hangzhou office is PR Newswire’s fifth office in mainland China since entering the market in 2002. PR Newswire already has offices in Beijing, Shanghai, Shenzhen and Chengdu. The new office provides businesses and organizations in Zhejiang and surrounding provinces with global information dissemination services, helping them enhance brand awareness in China and abroad and attract investment and partners.
Zhejiang is one of most economically dynamic provinces in eastern China. Over the past decade, businesses of all types and sizes across the province, especially those in private and foreign trade sectors, have witnessed phenomenal growth. As a result, their demand for dissemination of news and information concerning their products, services and activities has been increasing. More and more companies seek to communicate effectively with consumers, investors and partners across China and abroad through the distribution of news releases and the disclosure of information in target markets. Beyond the simple act of informing the world at large of their activities, the use of news distribution services also serves to promote sales and attract investment by improving brand awareness. PR Newswire, with years of experience and expertise in the dissemination of business information, has already added many customers in Zhejiang province and surrounding areas including Shanghai, Jiangsu and Anhui. Hundreds of companies and organizations, including Honeywell, Suntech, Hundsun, Wahaha, Geely, Chery, New Century Hotels & Resorts and UBM Sinoexpo, have built a bridge to communicate with the world via PR Newswire.
Yujie Chen, managing director for China at PR Newswire, said: “On the one hand, the establishment of the Hangzhou office demonstrates that PR Newswire is very optimistic about the economic development and market prospects of Zhejiang province and surrounding areas; and on the other hand, even more importantly, it will help us better provide high-quality information dissemination services to local firms. We will work together with companies and organizations in the province and surrounding areas, to become the accelerator that will allow them to compete internationally. PR Newswire will continue to expand operations and investments in mainland China, allowing the voices of an ever growing number of Chinese companies to be heard through the network of PR Newswire.”
PR Newswire’s new Hangzhou will be directed by Ms. Fen Yu. Ms. Yu has extensive experience and expertise in business information distribution, marketing communications and investor relations. She has worked in PR Newswire’s Shanghai office for several years, during which she handled the relationship with key clients including TUV SUD, Shanda Games, Taomee, Doin, ShangPharma and Hertz.
About PR Newswire
PR Newswire (http://www.prnasia.com, http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
