SHANGHAI, Dec 13, 2012 /PRNewswire/ -- PR Newswire, the premier global provider of corporate communication services, today announced completion of a major upgrade of its new China Online and Social Media Monitoring (CMM) platform. New features in the upgraded CMM include keyword reset and tag-based data screening, providing users with more accurate, timely, detailed and intuitive media monitoring results. Please visit http://cmm.prnasia.com for more information or to sign up for a trial.
China Online and Social Media Monitoring
CMM users will benefit from four improvements after the upgrade:
Keyword building in line with natural context and enhanced accuracy of monitoring. The upgraded keyword system is fully aligned with natural context and includes "AND", "OR" and "NOT" commands, allowing monitoring results to filter out non-relevant content for enhanced accuracy. In addition, with the unique keyword system, only one phrase is needed to get accurate monitoring coverage and results, rather than the previously required four or five more complex phrases. For this reason, CMM far outperforms other monitoring products, which charge based on the number of keywords.
New addition of a data center and tag-based fast sorting function, significantly reducing data screening time. As a highlight of this upgrade, the newly added data center interface allows users to perform tag-based sorting based on their own input, finding the information that is truly relevant to their needs through targeting data screening conditions. This tag-based monitoring can significantly reduce the time needed to manage and screen the output, considerably improving the efficiency in handling monitoring results.
Detailed sorting of monitoring results based on industries and geographies to better serve a variety of users. PR Newswire has established and maintained a large media database for many years. This upgrade allows for a more detailed and in-depth analysis of the database, making CMM currently the country's only monitoring tool that can segment results according to the type of media, type of industry and region, meeting users' monitoring needs across various industries and geographies.
Upgrade of features for both daily and weekly reporting, so that reading results is both more intuitive and more customized. The new version of daily newspaper monitoring focuses more on the practicability and intuitiveness of the results, allowing users to easily and quickly browse the day's major news events. The weekly reports focus more on intuitive presentation of standard analysis indexes, allowing for a higher level of clarity of each week's monitoring results and data fluctuations, so that users can quickly know and grasp changes.
Currently, CMM has many large corporate and institutional customers, including Air China, IKEA, Renren, Bureau Veritas China, the United Nations Development Programme and The School of Management, Zhejiang University. CMM has been well received by clients, as it enables media communications and monitoring in a more accurate, convenient and timely manner.
"Since CMM was launched in June 2012, we've made some improvements by consistently listening to and analyzing users' needs and market trends," said Yujie Chen, managing director for PR Newswire in China, "The upgraded CMM has increasingly become a monitoring product that truly meets users' needs. The upgrade transforms CMM from a data collector into an insights hunter, in keeping with the media monitoring service trends in a big data environment."
He continued, "PR Newswire has been committed to innovation with users' needs in mind and has led the revolution in corporate communications with advanced technology. The upgrade of CMM and the strong market response have enhanced our confidence. PR Newswire will continue to provide higher quality services for companies and institutions with a focus on corporate communications."
About PR Newswire
PR Newswire (http://en.prnasia.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
For more information, please contact:
Selina Cui
Senior Marketing Manager
PR Newswire
Email: marketing@prnasia.com
