BEIJING, February 21, 2013 /PRNewswire/ --PR Newswire today announced the formal opening of its Xiamen office, the firm’s sixth office in mainland China since entering the country in 2002. PR Newswire already has offices in Beijing, Shanghai, Shenzhen, Chengdu and Hangzhou. The new office provides businesses and governmental organizations in Fujian and surrounding provinces with global information dissemination services, helping them enhance brand awareness across China and abroad as well as attract investment and partners.
PR Newswire, with nearly 60 years of experience and expertise in the distribution of business information, has a unique global coverage advantage when it comes to the domestic or worldwide dissemination of a local business’ message, especially when the business is targeting an overseas audience. PR Newswire has, in recent years, helped a number of businesses and organizations in Fujian province deliver their message, among them the People's Government of Xiamen Municipality, the Storied Building of Yongding, King Long Motor Group, Peak, Septwolves, ArtGo Mining, Fuzhou Rockchip Electronics, Jinjiang Hengda Ceramics, Huihuang Plumbing Group and China Zenix Auto International.
A photo of one of Fujian’s collection of traditional rural huts made from earth in the province’s “Earth Building” area, as published by PR Newswire on the large screen overlooking New York’s Times Square
Fujian province is home to well-developed industry and commerce sectors, a dynamic economy and fast-growing businesses of all sizes and encompassing all types of products and services. Xiamen, in the group of the first four special zones chosen to take part in China's opening-up policy, has an established solid base in core industries and continually held the highest foreign capital utilization rate among all cities and areas across the province. To date, 50 Global 500 companies have invested in 92 Xiamen-based projects. Meanwhile, the province’s governmental organizations have been highly proactive in marketing the city, strengthening the city’s brand and attracting investment. The China International Fair for Investment and Trade (CIFIT), held in Xiamen between September 8 and 11 every year, attracts businesses and organizations from hundreds of countries and regions around the world, and is the place where many discussions that lead to collaborative business ventures take place.
As a result, the demand for information dissemination and brand promotion has been increasing. More and more local companies and governmental organizations seek to communicate effectively with consumers, investors and partners across China and abroad through the distribution of news releases and the disclosure of information in target markets. Beyond the simple act of informing the world at large of their activities, the use of news distribution services also serves to promote sales and attract investment by improving brand awareness.
With the Xiamen office, corporations and government organizations in and around Fujian province can benefit from the following:
•Chinese Mainland multimedia press release distribution, online and social media monitoring and the online community of communications professionals (PR Newswire’s ProfNet)
•Global multimedia press release distribution (spanning over 100 countries and regions across North America, Europe, Latin America, Asia Pacific and Africa)
•Investor communications and disclosure for public companies
Yujie Chen, managing director for China at PR Newswire, said: “The establishment of the Xiamen office will further increase the strength and breadth of PR Newswire’s business in the province, helping more and more companies and government organizations in Xiamen, the province and even across the entire southeastern portion of the country improve their brand power at home and abroad and assist more local companies to expand overseas. The new office will also empower local clients and media to better communicate and interact with PR Newswire.”
The Xiamen office will be headed by Mr. Ren Yi, who has more than 12 years of professional experience in PR communications and IR communications. He has served in the PR Newswire Beijing office for many years, during which he was involved in brand and press release communications for a large number of leading companies, including Sinopec, Air China, Haier and Li-Ning. Ren said: “During the last several years, we have become increasingly aware of the growing interest among Fujian-based corporations and institutions in PR Newswire’s services. The establishment of the new office will allow us to get closer to our local customers and to better meet their needs. We look forward to working with the fast-growing companies in the region.”
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
For more information, please contact:
PR Newswire Marketing
Tel: +86-10-5953-9598
Email: marketing@prnasia.com
Rainer Ren
Tel: +86-0592-5734520
Mob: 13395990040
Email: info@prnasia.com
