3 Ways to Create a Click-Worthy Headline

PR Newswire Association LLC
2016-07-07 03:06 1849

NEW YORK, July 7, 2016 /PRNewswire/ -- Having a well thought-out content development strategy is a small-business marketer's dream, and it's crucial to continuously create unique content that is relevant to your market niche. The content should be focused on information that is beneficial to your audience, and beginning with a headline that connects emotionally to the reader is a perfect place to start.

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The following headline-writing techniques can help breathe life into your existing strategy:

  • Write the headline at the end.  Consider writing the headline after you have finished the piece since you'll have a clearer understanding of what you are trying to convey.
  • Length of headline. Where you plan on publishing the article should factor in when determining the length of the title. Remember character limits with social media – especially advertising -- and aim to have the most important words within the first 55 characters of the title.
  • Search. Perform a Google search on your topic to not only gain inspiration from other writers but also determine how your piece should be different to rise above the clutter.

For additional tips on creating attention-grabbing web content, read PR Newswire's latest Small Business PR Toolkit post here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. 

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Amanda Eldridge
Director, Strategic Channels

Source: PR Newswire Association LLC