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IRVING, Texas, July 22, 2020 /PRNewswire/ -- On May 7, 2020, 7-Eleven®, the world's largest convenience retailer, signed a master franchise agreement with CP ALL (Cambodia) Co., Ltd., an indirect subsidiary of CP ALL Public Company Limited. Pursuant to that contract, CP ALL is the only master franchisee legally authorized to franchise, open or operate 7-Eleven stores in Cambodia.
Recently, 7-Eleven, Inc. received reports that an unauthorized party has been improperly representing itself as 7-Eleven's master franchisee in the Cambodian region. CP ALL (Cambodia) Co., Ltd. is 7-Eleven's sole master franchisee in the Cambodian market.
In business development terms, the master-franchising arrangement creates an exclusive franchisor-franchisee relationship through which the master franchisee becomes the sole franchisor for a specified territory or region. Within the designated area, the master franchisee recruits, trains, and provides ongoing support for all authorized sub-franchisees.
The first 7-Eleven store in Phnom Penh is scheduled to open in 2021.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 71,100 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with more than 33 million members, place an order in the 7NOW® delivery app in over 35 participating markets, or rely on 7-Eleven for bill payment service, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
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