Battersea Power Station: First Commercial Tenants announced

Exciting mix of local, artisan and independent businesses
Battersea Power Station Development Company
2016-03-18 09:00 3402

LONDON, March 18, 2016 /PRNewswire/ -- In what is one of the most important years in the history of Battersea Power Station, the Battersea Power Station team behind its regeneration is pleased to confirm the first new shops, restaurants and cafes moving into the first phase, Circus West.

Circus West Illustrative Map (credit Zoe More O'Ferrall)
Circus West Illustrative Map (credit Zoe More O'Ferrall)

In a line-up that will deliver the village feel, which the team at Battersea Power Station has sought to create for Circus West, the blend of commercial tenants ranges from fine dining through to a butcher, baker, florist and The Village Hall.

Each tenant of the commercial space at Circus West has been specially selected taking into account the quality and individuality of the experience they can offer.  These include:

  • Pedler Cru: Neighbourhood Eatery - vibrant neighbourhood eatery offering seasonal ingredients and a daily changing menu
  • Vagabond: Wine Shop and Wine Bar – award-winning, independent, hybrid wine shop and bar
  • Allens of Battersea: Butcher – Renowned London butcher providing quality meat but also offering butchery courses
  • Flour Power City Bakery: Bakery and Cafe – Organic bakery and all day cafe serving delicious bread, pastries and cakes baked the artisan way
  • The Coffeeworks Project: Coffee shop – Family run, independent speciality coffee house showcasing the best coffee, tea and food in a friendly and relaxed environment
  • The General Store: General Store – Diversely stocked general store and deli run by foodies passionate about the best in class produce and customer service
  • No29: A modern vision of the 21st Century Pub – Local, independent neighbourhood bar serving great food all day established by Darwin and Wallace
  • Paul Edmonds: Hair Salon – luxury hair salon by leading hair stylist to the stars Paul Edmonds
  • Philippa Craddock: Florist – Acclaimed British florist supplying luxury flowers
  • The Village Hall (in partnership with Battersea Arts Centre):  a dedicated space for events, arts, residents and visitors.
Circus West at Battersea Power Station riverside view
Circus West at Battersea Power Station riverside view

Delivering on the pledges set out in the Community Charter (LINK) and The Placebook (LINK), which detail the vision and strategic thinking behind the regeneration of the Power Station site, the Battersea team has now put in place key social building blocks, including the Village Hall, that together will serve to establish a robust and solid community in the new neighbourhood.

The Village Hall will sit at the heart of the Circus West site and will offer an active social space for existing and future local residents and the London arts community. A partnership with the renowned Battersea Arts Centre (BAC) was announced in 2015 and BPSDC are working with them and the local community to design the space and develop a programme of activities and performances for all ages that will be on offer including plays, workshops, classes, music performances and community events. In the wider Circus West public realm a seasonally changing cultural programme will run in the unique space alongside the iconic Power Station.

The commercial space at Circus West, which occupies the entire ground floor , is the bedrock of building a vibrant new neighbourhood which not only delivers the community-focused village environment which we know our buyers have been keen to see, but also helps to create an attractive visitor destination when Circus West opens to the public.  

Joanne Skilton, Head of Leasing, Battersea Power Station Development Company commented:

"The team at Battersea has looked carefully at all the elements needed to create both a great community and a great place. We have therefore put together a mix of local shops, restaurants and social amenities which will not only give Circus West a distinctive neighbourhood feel, but make it a fantastic place for people to visit when it opens.

"Perhaps the best example of Team Battersea's commitment to a local tenant strategy can be seen with The General Store. We were approached by a number of big chains. However, we chose the route of these particular independent and local businesses as they have a proven track record in the area, connecting to the community they serve and creating that all important village feel which is what people really want."

Circus West is located alongside the western edge of the Power Station within a few minutes' walking distance of Chelsea.  It will be home to residents, workers and visitors, who will be able to live, work and spend time in and around one of two fantastic new buildings designed by renowned architects' SimpsonHaugh and Partners and dRMM. The phase also includes the renovated railway arches and the first elements of the new riverside park. 

Circus West is the beginning of the unfolding chapter of London's newest town centre which, when complete, will host 25,000 people living and working on site, lead to the creation of 17,000 direct new jobs and bring about the first major extension of the London Underground system since the Millennium in a unique public/private partnership.

Circus West at Battersea Power Station
Circus West at Battersea Power Station

With more exciting tenant announcements to follow over the coming months, the Battersea team is already working with each business to prepare information and signpost local people to the new long-term retail, leisure, hospitality and estate management jobs that will be created as each phase completes. The Battersea Academy of Skills Excellence, known as BASE, will launch in Spring 2016 to co-ordinate this work and offer an on-going skills development programme.

The new Circus West businesses will open to the public in early 2017. London's leading river bus service, MBNA Thames Clippers will operate the only service from Circus West to central London from 2017.

For more details on Circus West please visit  

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For sales enquiries please contact the sales team at: or call +44 (0)207 501 0678.  

For commercial enquiries please contact the leasing team at: or call +44 (0)207 501 0695.

For further media information, photography and b-roll on Battersea Power Station please contact:

Press Office, Battersea Power Station Development Company:

Telephone; +44 (0)20 7062 1870; email:

Battersea Power Station

  • Battersea Power Station is central London's largest, most visionary and eagerly anticipated new developments.
  • The vast 42-acre former industrial brownfield site become home to a community of homes, shops, cafes, offices and 18 acres of public space.
  • The GBP9bn project will see the creation of a vibrant, mixed-use development, a new town centre for London serviced by an extension to the Northern Line and the restoration of the Grade II* listed Power Station.
  • The Battersea Power Station site is owned by a consortium of Malaysian investors comprising S P Setia, Sime Darby and the Employees' Provident Fund. 
  • The development management of the project is being undertaken by British based, Battersea Power Station Development Company. 

Residential Element (53% of the scheme)

  • Since the launch of Phase 1, Circus West, in January 2013, approximately 1,500 new homes have been sold making Battersea Power Station one of the most successful residential schemes in London history.  
  • Strong residential sales continue to date with over GBP110m worth of property having sold in the last four months.
  • There is very limited availability of properties in Circus West and the Power Station itself however some properties are available on The Electric Boulevard, which is a unique Gehry Partners and Foster + Partners collaboration.
  • Customers, who have bought in the development, in particular Phase 1, have seen a proven average growth of 30% in value.
  • Research by Centre for Economic Business Research (CEBR) predicts the arrival of the new tube station and other changes to the local area will see prices rise from 1/3 that of neighbouring Chelsea currently to 2/3 that of Chelsea in the coming five years.
  • Battersea Power Station has always prioritised residential sales to Londoners and to date, over 60% of the total have been brought by British buyers.

Commercial Element (47% of the scheme)

  • Just under half of the redevelopment at Battersea Power Station is commercial space, made up of a shopping and leisure scheme almost as big as Westfield and an office development the same size as More London.
  • So far over 350,000 sqft. of commercial space has already been leased, including confirmation that art'otel® will operating a 160+ bedroom luxury hotel.
  • Further significant announcements on commercial tenants will be taking place throughout 2016. 
  • In total there is circa 3.5 million sq. ft. of commercial space at Battersea Power Station with nearly 500,000 sqft of offices in the Power Station building itself.
  • There are over 18 acres of public space at Battersea Power Station, including a 6 acre riverside public park; space which will be used to arts/culture/pop-ups and creative temporary uses as part of the development's bespoke Cultural Strategy.

2016 – Year of Delivery

  • The year in which Circus West, the main building in Phase 1, tops out (reaches its highest point) and residents move in.
  • The year in which the first new home-owners will start to move in and the contracts are signed for the Circus West commercial tenants.
  • The year in which nearly 3000 people are now working on the site, including 75 apprentices, taking the total construction areas to nearly 6m sqft.
  • The year in which Battersea Academy of Skills and Excellence, a bespoke training institution to equip people for the jobs being created through the redevelopment, is being legally constituted having had its Director already appointed.
  • The year in which construction work on the Northern Line Extension is officially underway and all four chimneys will have been rebuilt, with one already rebuilt.
  • The year the Battersea team deliver on their promises regarding local tenants, the Village Hall and the commitment to community.

Battersea Power Station generates Positive Energy:

  • Long term, Battersea Power Station generates GBP8bn to the British Economy.
  • 17,000 new permanent jobs and 2000 construction-related jobs each year are being created as a result of the redevelopment of Battersea Power Station.
  • 86 apprenticeship opportunities are already being created in the first phase of construction alone, and a permanent new Training and Skills academy is being created to up-skill people for the jobs being created at Battersea Power Station.
  • A GBP1bn privately funded extension of the London Underground network is underway solely as a result of the redevelopment of Battersea Power Station.
  • At least 580 new affordable homes are being incorporated into this central London neighbourhood as part of the redevelopment of Battersea Power Station.
  • The iconic Power Station itself, a Grade 2* listed building which has lain derelict for over thirty years is finally being restored and made permanently open to the public.

Pedler Cru

This signature cocktail bar and restaurant at Circus West will be unique in look and will offer customers a range of delicious plates, cocktails and wines for all occasions; brunch, lunch, afternoon grazing, dinner and drinks. Inspiration has been drawn from Australasia, America and Europe with a strong emphasis on seasonality, traceability and responsibly sourced fresh local produce. Dine-at-counters overlooking the kitchens will bring customers closer to how the dishes are prepared, the theatre of cooking and offer a connection with the produce on display.

The food offer is based on sharing plates that are served family style and range in size. All dishes are cooked a la minute by our team of chefs and the service style from our waiters is informed, slick and relaxed.

The beverage offer centres around small batch spirit producers, artisan or bio-dynamic wine-makers, grower Champagne houses and craft beers from all shores. Johnson & Co. have also teamed up with boutique London brand, Little Bird Gin to add a point of difference to the cocktail bar. 

Press enquiries:  or


An early pioneer on the London 'enoteca' scene, Vagabond is a popular wine bar and award-winning wine merchant. Since the start in 2010, they have had a single-minded focus on catering to everyone who likes wine but doesn't know much about it. For these folks, most other wine merchants are too snooty, and traditional wine bars are dull and cheesy. They have banished all that needless fuss, and simply focus on good, interesting wine from around the world. 

Vagabond carry an ever-changing range of wines from lesser-known grapes, regions and producers. 100 of the wines are available to be tasted by the glass or sample via self-dispensing wine machines. Customers simply top some credit onto a Vagabond card, and then they're free to browse and taste wines all on their own.  Samples start from 60p, making it a great way to explore wine without making a big commitment.  They also carry some seriously top-end kit, allowing customers to get a taste of legendary wines that they'd otherwise never try.

Vagabond also recently hired a new Executive Chef.  Hailing from Comptoir Gascon, Medlar, Brawn, and Terroirs, Adam Parker will introduce a new, seasonal menu of wine-friendly sharing plates inspired by the culinary scenes of wine-making regions from around the world. 

Each Vagabond venue has its own personality, just like the wines they carry.  They are working with the outstanding guys at Finch Interiors to create a Vagabond at Battersea Power Station that combines the site's "industry" heritage with the "nature" found in the vineyard.  They will also feature a greatly expanded craft beer selection, including a growler refill station.  As elsewhere, Vagabond Battersea will also host private tastings.  And they will work with select wholesale customers who care about having a thoughtful and compelling wine list.

Press enquiries:

Allens of Battersea

Allens of Battersea is a traditional, high quality butchers that represents everything classic about London, with a 120 year heritage as seen in the widely respected Allens of Mayfair location. The butcher will offer a very personal and passionate service that is not always experienced on the high street; through sourcing and hand-selecting the highest quality meats as well as a respected heritage name boasting a long list of suppliers, including some of the highest regarded British hotels and restaurants such as The Savoy and Claridges. Allens is a brand that thrives in understanding the diverse needs of its customers and delights in building long term relationships with them.

This new venture will be more than just a store, instead it will be an engaging brand experience at the heart of this new Battersea community. With a rich history entrenched in the Victorian era, subtle hints to the heritage will be seen throughout the shop, demonstrating their position as a well-loved, high quality tradition butchers, which is also evident in the quality of the produce. All of the premium meat is traditionally sourced and bespoke cut, using only the highest quality British rare and native breed meats from their own family butchers, Rare.

Whilst selling traditional meats and cuts, Allens of Battersea will also cater to modern needs with delicious meat joints, freshly hand-prepared to be cooked at home, along with a wide selection of cooked meats, salads and seasonings. Allens will also have much to offer to those on the go or passing office workers, with freshly made sandwiches, fresh Italian roasted coffee and an outdoor seating area to enjoy the amazing architecture on a sunny day.

Press enquiries:  

The CoffeeWorks Project

The CoffeeWorks Project is an independent family run business with a simple aim: to showcase the best quality coffee, tea and food in a friendly and relaxed environment. In its time of operation The Coffeeworks Project has established itself as one of London's most progressive speciality coffee houses considered as the best coffee house in Islington – Having been awarded Timeout's Love London Awards two years in a row and voted as one of London's Top 30 coffee shops by the London Coffee Guide consecutively since opening, it continues to be billed as a 'must-visit' destination!'

The CoffeeWorks Project at Battersea Power Station will endeavour to emulate this success, by establishing itself as a neighbourhood favourite and a destination café of choice driven by the desire to provide an all-round artisan coffee, tea, food, craft beer and wine sensory experience. The CoffeeWorks' ethos has always been one that is community driven and they endeavour to be a community-based business that resonates not just by ensuring that aesthetically they fit-out in an individual manner in keeping with the local environment, but, that they immerse themselves in community activities which make them the hub of the community.

Press enquiries:


Brainchild of Mel Marriott, Darwin & Wallace is a collection of local independent neighbourhood bars who serve great food all day. Located in London villages including bars No 11 Pimlico Road; No 32 The Old Town, Clapham; No 1 Duke Street, Richmond; and most recently No 197 Chiswick Fire Station. 

Created by artisans of interiors, food and drink, each of the locations are individually designed with a contemporary interior reflecting both local and global influences. More home than high street, the bars provide the perfect back drop for relaxed eating and drinking. 

Press enquiries:

Flour Power City Bakery

It all began in 1999 in a shabby old disused bakery in Hoxton Street. The team had a head full of ideas: to use simple, good ingredients, to make bread the old fashioned way, to keep it organic wherever possible, to avoid unnecessary additives, and to take an ethical approach to business. Oh, and not forgetting the most important one: to put a bit of love into every loaf.

Every day in each tiny bakery the team lovingly baked a batch of artisan loaves and took them to a stall in Islington Farmers Market. This expanded to include pastries, experimenting and learning new techniques and gathering wisdom along the way.

So even though they were starting small they were thinking big! Several years later and after rocketing sales the team relocated to the current home in Lewisham. The bakery team has expanded to over 70 bakers and pastry chefs, creating special organic breads, sourdoughs and pastries and enjoyed by thousands of customers every week. They now supply over 80 markets across London the Home Counties. Product can be found in the best coffee shops, delis, speciality food retailers and fine dining restaurants and hotels.

It seemed a natural progression to think about setting up the first neighbourhood deli / bakery where the team could share their bread making secrets with those who love eating it.

At Circus West the shop will be baking breads and pastries in store each day as well as offering a range of seasonal, locally sourced and produced foods and produce to take home or enjoyed in a relaxed "all day Cafe" which will be open for breakfast, brunch and light meals right through to the evening.

Press enquiries:

The General Store

The first Market Place Store opened in 2008 in Chelsea Bridge Wharf, Battersea. From the very beginning the store has consistently tailored and adapted their products and services to satisfy the needs of their diverse customer base. Being an average grocery store was never the mission, which is why they have and always will source products from the four corners of the world and make them available in the store. They are also keen stockists of organic, 'free from', locally sourced, speciality and artisan products. A combination of these products will make the store a very exciting and interesting journey for any customer. The product range will not be limited to the finest food and beverage but also stationery, pet foods, household cleaning, medicines and toiletries & cosmetics. There will also be a large delicatessen with a diverse range of delicacies made using the freshest ingredients as well as finest smoked salmon and caviars, cheeses, cured and cooked meats, pies and quiches.

The team are all foodies who are extremely passionate about customer service and the shopper experience. They strive to make a visit to the store beyond expectation and unforgettable by using old fashioned grocery service with the latest retail technology.

The team aim to serve customers to the highest standard by offering them shopping assistance, deliveries to their apartments as well as helping them unpacking and stocking their cupboards and fridges. Customers would also be able to order by phone to a dedicated sales line and on line through an App.

Press enquiries:

Paul Edmonds

Paul Edmonds has been at the forefront of hair trend for the last 30 years and as an ambassador for L'Oréal, Shu Uemura and Kérastase, he is widely known throughout the industry as a true style innovator and an absolute authority.  From his celebrated and award winning Knightsbridge salon, Paul and his expert team have built up a reputation for flawless service and expertise. As a destination for A-List celebrities, his clients range from Margot Robbie, Emma Thompson and Abbey Clancy, to Michelle Dockery, Catherine Zeta-Jones, Sam Smith and Colin Farrell.

His pioneering approach and strive for casual perfection has led to one of the most accomplished portfolios in the industry; and has seen him create styles for some of the most well-known Films and TV shows; and for designers such as Galliano, Gaultier and Rocha. In 2015 the Paul Edmonds team won Best Salon Experience at Creative Head's Most Wanted Awards and at the British Hairdressing Business Awards the salon won the Customer Care Award.

They flock to the Georgian-inspired salon safe in the knowledge that they are in expert hands. The film and TV industry has Paul's talented team on speed dial to create colour and styles for the latest films and television series. Paul's film and TV credits include; The Theory of Everything, Game of Thrones, Downton Abbey and The Musketeers to name a few. Paul himself has his finger on the pulse of the film world as a voting member of BAFTA.

In 2017 Paul's VIP clients will be crossing the Thames to Battersea for appointments at a second Paul Edmonds salon which is set to launch within Circus West . Paul Edmonds is a true style innovator and an absolute authority on hair, he has taught some of the UK's best-known stylists, training and education are paramount, all teams working at the Knightsbridge and Battersea salons are trained by Paul himself to deliver the best cutting and colour expertise.

Press enquiries:

Philippa Craddock

Philippa is one of the world's foremost floral designers.  She approaches every project with the creativity, calmness and elegance that has become synonymous with the brand.

This creativity and attention to detail has earned commissions by iconic global brands including Jo Malone, Christian Dior, Tiffany & Co. and Lancome.  Recent acknowledgments and appointments include Selfridges' only in store florist, the aerial installation 'Line Of Beauty' for London Design Week 2016 and preferred florist for the Victoria and Albert Museum.

The new space at Circus West will be Philippa's first standalone retail space. It will also encompass a flower school, her flagship studio and a workspace for a London based team of event producers and designers. It will be an open, welcoming, buzzy and creative space.  The design and interior will have notes of industrial heritage, using reclaimed material, to sit perfectly alongside the latest technology, floristry tools and masses of fresh blooms.

Philippa and her team will supply vibrant, seasonal flowers from their selected growers, with same delivery for all their customers throughout London.  They will stock pots and vases, both from their own collection and from emerging designers. The flower school will host a combination of courses targeted at individuals and corporates. And there will be a constant flow of extraordinary designs being created for weddings, parties, product launches and photo shoots.

Press enquiries:

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Source: Battersea Power Station Development Company