MADRID, Sept. 28, 2016 /PRNewswire/ -- Spanish department store, El Corte Ingles, is celebrating its 75th anniversary and holding a series of in-store activities and online campaigns to adapt to the needs of international clientele and attract Chinese tourists during the upcoming October "Golden Week."
Spain has become one of the hottest tourism destinations in Europe for Chinese tourists in recent years. More than 300,000 Chinese tourists visited Spain in 2015, a 15 percent increase from 2014. El Corte Ingles is pleased to welcome Chinese tourists to Spain and has been conducting special events tailored to Chinese tourists' needs for years.
"El Corte Ingles has been one of the most popular shopping destinations for Chinese tourists in Europe. And they are an important source of our international clientele. We have launched Chinese language social media presence on Weibo and WeChat as well as set up Chinese Tourists Guest Service Centers in stores to create a more friendly shopping experience for Chinese tourists," said Javier Fernandez Andrino, International Marketing and Tourism Director at El Cortes Ingles.
This year, El Corte Ingles is celebrating its 75th anniversary and maintaining the promising relationship with Chinese tourists with a number of Golden Week special offers, in-store campaigns and online competitions.
Between the 28th September and 9th October 2016, Chinese customers who purchase more than 50.000€ and 20.000€ (on presentation of one tax free receipt) at the Castellana store in Madrid, will be awarded a hamper of exquisite Spanish gourmet delicacies and a bottle of Johnnie Walker Gold Label Reserve Whisky respectively. Chinese customers who purchase more than 10.000€ (on presentation of one tax free receipt) at the Diagonal store in Barcelona will be awarded a hamper of exquisite Spanish gourmet delicacies. Customers can scan QR codes at these two stores to join a WeChat game and win the special gifts from El Corte Ingles.
The world's top luxury watch brands will also be hosting special activities at El Corte Ingles' Castellana flagship store in Madrid to celebrate Golden Week and its 75th Anniversary, featuring leading brands such as Blancpain, Breitling, Bvlgari, Cartier, Glashutte, IWC, Jaeger Le Coultre, Longines, Office Panerai, Omega and Tag Heuer.
Additionally, for Chinese customers who won't be in Spain during Golden Week, El Corte Ingles will be featuring interactive promotions on its Weibo account. El Corte Ingles has reserved special gifts for two lucky participants in China.
Headquartered in Madrid, El Corte Ingles is Europe's leading department store with over 80 stores throughout Spain and Europe. "For many visitors to Spain, El Corte Ingles is as much a symbol of the country as Barcelona's unfinished cathedral or Madrid's Prado museum," according to the Financial Times.
El Corte Ingles is the place where customers can find the best souvenirs of their stay in Spain; the most exclusive fashion and accessory brands and the latest in perfumes and jewelry, sport, leisure, home and electronics. Spain's most exquisite gastronomic products can be found at its supermarket or enjoyed at its restaurants. The El Corte Ingles Gourmet Experience showcases the latest culinary trends with the most select gastronomic products, with three world-class chefs coming together to offer a 7 Michelin star dining experience.
Celebrate Golden Week with El Corte Ingles at the following El Corte Ingles store locations:
Flagship Stores:
Madrid: Castellana: Paseo de la Castellana 71- Madrid
Barcelona: Diagonal: Avenida de Diagonal 617- Barcelona
El Corte Ingles Weibo
http://weibo.com/3182768564
Contact：
Leo Wu
leo@chinaluxuryadvisors.com
Photo - http://photos.prnasia.com/prnh/20160928/8521606156
