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HOTELEX Shanghai Expands O2O Experience at 2016 Fair

Partners with Alibaba.com to offer Trade Assurance for Hospitality Industry
2016-03-16 19:25 4567

SHANGHAI, March 16, 2016 PRNewswire/ -- As part of UBM's strategic alliance with Alibaba.com, whereby Alibaba's B2B business unit will create the next generation of online to offline (O2O) experiences, the Shanghai International Hotel Equipment and Supply Expo (HOTELEX Shanghai) - one of the flagship events organized by UBM Sinoexpo Ltd. - will open its doors for its 25th edition as a premier partner event with Alibaba.com

HOTELEX is the second of five pilot programs between UBM and Alibaba's B2B business unit in the strategic alliance announced on 10 December last year. The event takes place 29 March through 1 April 2016 at the Shanghai New International Expo Center (SNIEC) in Shanghai, China.

Under this cooperation, visitors to and buyers at HOTELEX Shanghai 2016 can enjoy better sourcing experiences with Chinese exhibitors who have joined Alibaba.com's Trade Assurance -- a free program that provides various levels of protection to buyers in relation to product quality and shipment time committed by sellers on Alibaba.com.  

Exhibitors at HOTELEX Shanghai 2016 who are enrolled in Trade Assurance as eligible sellers will therefore gain additional credibility with buyers who source through Alibaba.com.  

In addition, visitors can learn about the latest trends and opportunities in the cross-border trading environment through various forums onsite -- for example, how OneTouch, a subsidiary of Alibaba.com, provides exporters with trading services including customs clearance and logistics enhancing export efficiency; and the sourcing opportunities on 1688.com, one of the biggest wholesale trading platforms in China.

Hotelex Shanghai is the one-stop international business platform servicing the entire hospitality supply chain. From importers to exporters, to distributors to manufacturers for hotels and restaurants, to real-estate developers and more, each year Hotelex Shanghai welcomes the international hospitality community to view one of the largest assortments of products and services in hotel design & engineering, hotel building, tableware accessories, textile, appliance & amenities, IT & security, catering equipment and material, food & beverage, coffee & tea, wine & spirits and bakery & ice cream. 

In 25 years HOTELEX Shanghai has reached 2,082 exhibiting companies to date with a promising 30.13% growth covering 17 exhibition halls and four outdoor halls of 200,000 square meters.

HOTELEX Shanghai is also renowned as the must-attend experiential event. The 2016 fair hosts over 30 onsite events including four world coffee championships, the world famous China Master Bartender Competition, the China Barista Championship, the Shanghai Pizza Master Competition, the China Gelato Championship and many more.

Hospitality professionals can learn more about the 25th HOTELEX Shanghai and additional HOTELEX exhibitions hosted in Chengdu, Beijing, and Guangzhou at www.hotelex.cn.

Notes to Editors

About HOTELEX Shanghai (
www.hotelex.cn)
As one of Asia's leading trade shows in the hospitality and catering industry, HOTELEX Shanghai contains 15 industry sectors, including Catering Equipment Supply, Tableware, Appliance Amenities, Textile, IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea, Bakery & Ice Cream, Wine & Spirits, Hotel Building, Hotel Engineering, Hotel Design, Hotel Cleaning, and Hotel Furniture, dedicated to providing a one-stop procurement platform for industry professionals in the hospitality and catering industry.

Concurrent event: Expo Finefood 2016

Expo Finefood 2016 is a one-stop procurement platform that features high-quality imported food products and food ingredients catering to hotels, restaurants, bars, cafes, clubs and the hospitality industry. As a part of HOTELEX Shanghai 2016, Expo Finefood showcases four-theme exhibition sectors including Food & Beverage, Coffee & Tea, bakery & Ice Cream and Wine & Spirits

About UBM Sinoexpo (www.ubmsinoexpo.com)

UBM Sinoexpo is a joint venture between UBM Asia Ltd and Shanghai Sinoexpo International Exhibition Ltd. With more than two decades of rapid development, UBM Sinoexpo currently has 62 international exhibitions with a total exhibition area of over 900,000sqm, covering eight main sectors, namely Hotel, Furniture, Design & Deco, Boating & Lifestyle, Cleaning, Pharmaceutical & Food, Intelligent Industry and Lighting Decorations.

About UBM Asia (http://www.ubmasia.com/)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 24 major cities with 31 offices and 1,300 staff. UBM Asia operates in 20 market sectors with 230 dynamic face-to-face trade exhibitions and associated print/online products for over 2,000,000 quality sellers and buyers from all over the world. Most recently, UBM Asia was awarded 'Asia's Most Reliable Trade Show Organiser Award' in Hong Kong's Most Valuable Companies Awards (HKMVCA) 2016.

About UBM plc (http://www.ubm.com/)

Listed on the London Stock Exchange, UBM plc is a leading global events-led marketing services and communications company. UBM helps businesses do business, bringing the world's buyers and sellers together at events, online and in print. 5,000 staff located in more than 20 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently. Running over 400 events per year UBM is the second largest exhibitions organiser globally and the biggest commercial tradeshow organiser in the US, mainland China, India and Malaysia.

For fair details, please contact:
Ms. Helen Fan, Sales Director
Email: helen.fan@ubmsinoexpo.com

For visiting and media enquiries, please contact:
Ms. Eva Pang, Overseas Marketing Executive
Email: eva.pang@ubmsinoexpo.com

Source: UBM Sinoexpo
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