Imagene Labs Introduces Region's First Complete Genetics-Based Wellness Solutions to Hong Kong

DNA-based skincare, nutrition and fitness solutions customised to individual needs
Personalized genomics guidance for new year's wellness plan
Imagene Labs
2017-01-05 15:11 4681

HONG KONG, Jan. 5, 2017 /PRNewswire/ -- With the arrival of 2017, Imagene Labs today announced the launch of its line of skincare, nutrition and fitness solutions customised to individuals' unique genetic profiles. As one of the leading genomic labs in the region, Imagene Labs leverages its world class in-house testing facilities, the proprietary bioinformatics platform of New York City-based LifeNome Inc., proprietary research in DNA testing and its intimate understanding of Asian genetics to specially design three types of tests: oriSKIN, oriVIT and oriFIT to search for genetic markers that influence a person's skin, nutrition and fitness dispositions.  create end-to-end health and wellness products for consumers in the region. Imagene Labs further contextualises this information by incorporating actionable recommendations for each trait and disposition in these reports for consumers and by formulating the products for the individual based on their unique genetic make-up, to immediately begin optimising the body's response to attaining overall and long-term health and wellness on the inside and outside from the new year.

Imagene Labs develops tailor-made products for the individual based on unique genetic make-up collected from the test kit.
Imagene Labs develops tailor-made products for the individual based on unique genetic make-up collected from the test kit.

Consumers start their journey on Ori ( – an online service that guides them to select and order their test kit. On receiving their kit, they submit their genetic material in the form of a saliva sample that is returned to Imagene's in-house lab where their DNA is extracted and analysed. Depending on the type of test(s) selected, they receive a personalised report detailing their genetic pre-dispositions to specific traits. Imagene Labs develops tailor-made products for the individual based on their unique genetic make-up to provide health-conscious consumers in the region with personalised genomics guidance on nutrition, fitness, skin care and other wellness topics.

10 Skin Traits in 1 oriSKIN test for exclusive and customized facial serum

OriSKIN tests for 10 key traits relating to skin, including elasticity, predisposition to premature wrinkling, pigmentation and sensitivity. Users of oriSKIN can then order bespoke facial serums which are formulated with natural botanical extracts that pre-emptively address their skin's concerns such as elasticity, pigmentation and hydration. To offer consumers a complete skincare solution, Imagene Labs provides a collection of basic skincare products consisting of Revealing Cleanser Gel (150ml), Rebalancing Toner (150ml), Renewal Jel (50ml) and Reflecting UV Lotion (30ml).

Other than oriSKIN to specially customize for consumer's skincare needs, oriFIT recommendations offer personalised fitness programs with greater accuracy, as well as high performance fitness supplements, based on results of oriFIT report.  Those who take the test of oriVIT can purchase nutritional supplements of specific vitamins and minerals customised to their body's needs and pre-dispositions. The three genetics-based tests accompanied by Imagene Labs' range of customized products and programs all aim to build an all-round and perfect wellness solution from both the inside and outside.

"This is the first time a genomics company is offering a complete, end-to-end wellness solution for consumers in the region. We aim to spearhead this new approach of genomics-based, personalised health and wellness that was previously reserved for clinical and diagnostic applications to cut through wellness myths, and access truly personalised and science-based solutions that address their individual needs. We have identified strong market demand and potential for customised and pre-emptive wellness products as consumers are increasingly seeking the latest in wellness products to make them look, feel and live better." said Dr. Wong Mun Yew, Managing Director of Imagene Labs.

About Imagene Labs

Headquartered in Singapore, Imagene Labs is Asia's leading genetics-driven wellness company. We aim to empower consumers to access and understand their genetic blueprint in a non-invasive way, and take actionable steps to make informed choices and improve quality of life. Please visit for more details. Imagene Labs' DNA tests, reports and products are available on

About Ori

There is no one-size-fits-all solution for wellness. Ori is a platform that provides customized nutrition, training and skincare products and programs. This customization is done based on painless, affordable and convenient genetic tests that are run entirely in our in-house lab in Singapore. Please visit our test website for more details.

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Source: Imagene Labs