In Bimbo's Global Energy Race, every step helps

Grupo Bimbo
2017-09-26 00:22 2393

MEXICO CITY, Sept. 26, 2017 /PRNewswire/ -- In a spirit of solidarity and support for Mexico, today the Bimbo Global Energy Race will take place in 21 countries around the world.

Thanks to the more than 80,000 runners and walkers who signed up in all the host cities where the event is taking place, today's global race will translate into help for those who need it most:

  • For the second year in a row, for each kilometer run by participants, loaves of bread will be donated to food banks in each host city, a figure that this year came to more than 1 million loaves.
  • In solidarity with those affected by the recent earthquakes in Mexico, an amount equal to the total number of people registered in the races run today in Mexico will be donated to support the victims. 

The Bimbo Global Energy Race is a global event that seeks to foster the adoption among the population of a healthy and active lifestyle, and also to bring families together. 

For more information go to:

About Grupo Bimbo

Grupo Bimbo is the leading company in the global bread-making industry. It employs more than 133,000 people, and in 2016 achieved sales of US$ 13.5 billion. It has 174 production facilities, and approximately 1,800 Sales Outlets strategically located in 24 countries around the world, encompassing 4 continents. It produces more than 13,000 products under more than 100 umbrella brands of recognized prestige in categories such as sliced bread, rolls and toast. It also has an extensive distribution network in the countries where it operates, and one of the largest in the Americas. Grupo Bimbo is traded on the Mexican Stock Exchange (BMV - Bolsa Mexicana de Valores) under the ticker symbol BIMBO.

For more information on Grupo Bimbo, go to: Look for us on Facebook: and Twitter: @Grupo_Bimbo

Karina Mónica Fogel Kaplan 
Phone: 52 (55) 5268-6600 ext. 6469 

Source: Grupo Bimbo
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