Jiuxian Strengthens its Overseas Purchasing Business: Imported Wines Enjoy Popularity in Chinese Market

2016-03-08 18:45 3328

BEIJING, March 8, 2016 /PRNewswire/ -- On-line liquor and drink retailers have seen huge increases in the Chinese market. There's no escaping fact that Jiuxian is leading the group and rapidly expanding its global business.

Jiuxian launched a global direct purchase campaign in 2015, its procurement team went to countries like France, Italy, the US and Australia to inspect wineries, selecting top quality wines with at a reasonable cost and then distributing them to Chinese customers via their website.

The latest red wine sales for 2016 from Jiuxian indicate that dry red wines of Grand Cru Classe wineries such as Chateau Lafite and Chateau Mouton occupy leading positions, while Castel, Yellow Tail and Ranch 32 Vineyards also have had good sales.

As a popular on-line retailer, Jiuxian is able to promote and sell products quickly and efficiently. Its powerful logistics and storage system guarantees a quick and safe delivery to customers. Jiuxian has developed subsidiaries and operation centers in major cities such as Shanghai, Guangzhou, Tianjin, Wuhan and Chengdu, which provide a total warehouse space of 350,000 square meters. Jiuxian manages to list dozens of cities on its same day delivery list, over 60 cities on the second day and over 200 cities on the third day.

According to Mr.Hao Hongfeng, the chairman of the board of Jiuxian, Jiuxian will try to improve all customers satisfaction on price and quality by enhancing its service in the wine market in 2016. Taking red wine for example, the main purpose of the Jiuxain procurement team this year is to obtain wines with a better taste and reasonable price.

The market share of wine in the Chinese market continues to grow. An industry analysis report released by Mintel (the world leading consumption, product and market information supplier) states that the Chinese wine market will see a 102.5% growth in 2017, with a total consumption of 2.827 billion litres costing RMB93.8 billion.