Kirloskar Champions Environmental Commitment Through Sponsorship of CNN's Theme Week 'Going Green'

2017-07-26 13:30 2325

NEW DELHI, July 26, 2017 /PRNewswire/ -- Kirloskar, India's leading multi-engineering conglomerate, has extended its partnership with CNN International Commercial by sponsoring the network's 'Going Green' initiative. The extension of the commercial partnership is part of Kirloskar's continued commitment towards a clean and green planet by providing green technology solutions. 

'Going Green' is a week of coverage on CNN International about individuals who are making changes to their lives with bigger environmental goals in mind. These are people who are passionate about their causes, and believe that responsibility for the planet starts at home.

Hosted by electric transport enthusiast, Nicki Shields, 'Going Green' is produced by CNN International's original programming division CNN Vision. It will air on CNN International as separate segments and a standalone 30-minute special programme and has a dedicated microsite on CNN Digital platforms.

As well as combining the power of the CNN Vision team and digital platforms, the sponsorship campaign also uses CNN Audience Insight Measurement (AIM) to target Kirloskar's primary audiences of C-suite business decision makers and government functionaries in Africa and the Middle East.

Elaborating on the initiative, Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said "Going Green is an enduring proposition that we at CNN are truly proud of. We are delighted to reaffirm our long-standing relationship with Kirloskar through this international multi-platform campaign, built around compelling content and smart use of data. The campaign has been designed to reach the affluent CNN audience of business decision makers and policy makers by combining the scale of our TV network with the precision and targeting enabled by digital."

"For over a century, Kirloskar has always strived to create products that foster healthy living for a cleaner, greener planet. The focus has always been on creating engineering solutions that meet the needs of today's world in a sustainable manner and simultaneously drive a positive transformation across communities. CNN has been partnering us, in both thought and vision, and sponsoring Going Green is just an extension of that." says Madhav Chandrachud, President, Kirloskar Proprietary Limited.

Some of the environmentalists to be profiled on the show include Selina Juul, a food waste warrior from Copenhagen, Robert Bezau who set up Panama's first recycling system, Seychelles Turtle conservationist Vanessa Didon, Dan Danahar who has built a butterfly haven in Brighton, UK and a water conservationist and female plumber in Jordan.

CNN Going Green is sponsored by Kirloskar Proprietary Ltd.

About CNN International Commercial

CNNI Commercial (CNNIC) is responsible for CNN's intercontinental commercial operations, spanning a diverse multiplatform portfolio across five continents. Its strategy is to grow CNN's dominance in the pan-regional TV market while accelerating growth through digital and data capabilities. This includes monetising and growing linear and digital news brands such as CNN International, CNN en Español, CNN Arabic, Great Big Story, CNN Style and CNN Money, and a number of other verticals and local properties. CNNI Commercial delivers best-in-class, award-winning cross-platform ad sales, brand and marketing solutions underpinned by advanced digital expertise and data insight. It operates a Content Sales and Licensing business called CNN Access, which offers a suite of consultancy, content and CNN-branded initiatives around the globe as well as establishing strategic partnerships to serve new audiences. The organisation's branded content studio, Create, has been producing award-winning multiplatform content for clients for over ten years. CNNI Commercial is part of Turner, a Time Warner company. For more information, visit

About Kirloskar

India's first iron plough from the Kirloskar Group, not only became an instrument of wealth for the entire society but also kick started an industrial revolution in India. Today, building on its core engineering strength, the group's scope of operations spans across a gamut of industrial equipment ranging from pumps & valves, eco-friendly diesel engines & silent generating sets, air & gas compressors, air-conditioning and refrigeration equipment, a wide range of anti-corrosion coatings and castings for automotive sector. With a century old expertise, Kirloskar strives to bring about a positive transformation by bringing prosperity and smiles in the lives of its customers across the globe.

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Source: CNN International