Lee Hwa Jewellery Launches Its Romance Campaign With The Ensemble Collection

Lee Hwa Jewellery
2017-07-20 12:51 2820

The Brand Forges Ahead and Seals Its Position as Singapore's Leading Jeweller Offering Diverse Customised Bridal Jewellery Within Weeks

The Singapore Jeweller Vyes and Competes on a Global Stage for the Ever-Expanding Engagement and Bridal Jewellery Market

SINGAPORE, July 20, 2017 /PRNewswire/ -- Lee Hwa Jewellery, the first publicly listed jeweller in Singapore and a subsidiary of Aspial Corporation Limited, has launched the first phase of its new campaign to capture the highly viable engagement, wedding and anniversary jewellery market. Lee Hwa Romance is the brand's first step towards customising jewellery -- specifically for couples looking for unique engagement rings, personalised wedding bands or an anniversary ring that holds an intimate message.

Lee Hwa Jewellery Launches Its Romance Campaign With The Ensemble Collection
Lee Hwa Jewellery Launches Its Romance Campaign With The Ensemble Collection

In addition to the customisation of the jewellery, the brand is launching digital omni-channel platforms to grow its in-boutique services. With a swipe on an iPad, customers will be able to visualise their personalised designs within minutes. Couples can book one-on-one appointments online for personal consultations, all in the plush privacy of brand new wedding suites[1].

Lee Hwa Jewellery currently offers one of Singapore's largest selections of bridal jewellery and customisable service through its exclusive international brands including Niessing, Furrer Jacot and Forevermark. The Lee Hwa Romance platform, encompassing these leading brands, will fully involve couples in the design process of engagement rings, wedding bands and even anniversary rings, to ensure that their innermost hopes and dreams are captured.

According to Lee Hwa Jwellery, the bridal business, both pre and post, has historically been stable. However, as the customer profile grows more sophisticated, there is an increased burden on brands to deliver unique products and customer propositions.

Ms. Chian Yu Xian, Brand Manager of Lee Hwa Jewellery, said, "Lee Hwa Jewellery, one of the industry's first in Singapore, has always been on the forefront. The Lee Hwa Jewellery Romance platform is another great example to prove its lead in the market. This campaign is a consumer-driven development in the romance sector, a cornerstone of our business. While we do offer personalised wedding band design services from our international brands, such as Niessing's Design Your Own and Furrer Jacot's Ringdividuell, as a Singaporean brand, we are proud to be launching our very own offerings for young couples."

"As more and more young people want to get involved in the process -- from the conceptualisation to imprinting their most intimate symbols of love, we strongly believe that The Ensemble Collection will have a lot of resonance amongst couples. With our team of highly-trained jewellery consultants, special wedding designers, and skillful craftsmen, we are confident that we will fulfill every young couple's natural desire for personalised service during one of life's most important purchasing decisions. We want them to be involved in every step, from the selection of the colour of gold, the size, width, and the texture of the wedding bands, the inclusion of diamonds, engravings and more!" said Ms. Chian.

She added that the Romance platform goes beyond wedding bands. "After the wedding, a couple enjoys many flourishing milestones -- from anniversaries to birth of their children and other romantic surprises. Lee Hwa Romance helps to capture the evolution and true essence of each of these intimate moments."

Couples can customise The Ensemble Collection by choosing the texture, colour of the gold bands, diamond setting and engraving of symbols, words and hand-written messages, making this selection of the ring truly personal.

Depending on the final design selected, the wedding bands will be ready within three weeks. The service will be launched in July and will be available at all Lee Hwa Jewellery Boutiques.

Please download the high-resolution images from the following link:

[1] Dedicated Wedding Consultation Suites available at ION Orchard and VivoCity boutiques

About Lee Hwa Jewellery

Lee Hwa Jewellery, Singapore's first publicly listed jewellery brand, is a leader in designing and retailing contemporary fine and unique jewellery creations inspired by trends and the latest fashion runway collections the world over.

A strong believer in innovation, the company introduced the world's first 19K solid Purple Gold in 2000. It was also the first to popularise white gold -- establishing it firmly as a lifestyle accessory for the fashion savvy modern woman.

Lee Hwa Jewellery injects creativity to its products through collaborations with leading award-winning artistic luminaries such as Toshiyuki Kita, Dick Lee and Ashley Isham. The brand's market-leading, innovative design philosophy has led to its celebrated position as the official Singapore licensee of Forevermark, a diamond brand from the De Beers group of companies. Lee Hwa Jewellery is also the exclusive distributor of jewellery from world-renowned international brands such as Destinee and Destinee Royale from Belgium, Furrer-Jacot from Switzerland, Annamaria Cammilli from Italy, Yoko London from the UK and Niessing and Stenzhorn from Germany.

Lee Hwa Jewellery has participated in notable events internationally -- London Fashion Week and Moscow City Race, as well as helping to enhance the Singapore fashion landscape. Continuously supporting the Singapore fashion scene through the years, Lee Hwa Jewellery has been involved with Singapore Fashion Festival, Blueprint, Audi Fashion Festival and Singapore Fashion Week. With 15 boutiques island-wide, Lee Hwa Jewellery is a market leader who is committed to providing not only the best quality products but also first-class service to its consumers.

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Source: Lee Hwa Jewellery