SINGAPORE, Oct. 11, 2017 /PRNewswire/ -- According to agoda's Travel & Tech Study, Singapore's millennials prefer to lap up the luxury holiday options available - namely luxury hotels, shopping and dining.
| # |
Travel Experience |
Preference |
| 1 |
Food and Dining |
78% |
| 2 |
Nature and Scenery |
72% |
| 3 |
Shopping |
66% |
| # |
Accommodation |
Preference |
| 1 |
Luxury Hotels |
46% |
| 2 |
Hotels |
39% |
| 3 |
Private Homes |
21% |
Across the board, Singapore travellers definitely prefer the finer things in life, with 46% choosing to stay in four to five-star luxury hotels. 66% shop while on 'holiday', while a further 78% highlighted an importance on dining.
The top 10 ranked destinations included major cities in Asia, such as Bangkok, Taipei, Hong Kong and Tokyo - all of which offer the luxury hotel, shopping and dining experiences sought after by many Singapore travellers.
But it's not all glamour for Singaporean travellers -- other top destinations include scenic destinations such as Batam Island, Malacca and Bali, catering to the 72% of travellers across all age groups looking for nature and scenery.
| # |
Top 10 Destinations |
| 1 |
Singapore |
| 2 |
Bangkok, Thailand |
| 3 |
Johor Bahru, Malaysia |
| 4 |
Kuala Lumpur, Malaysia |
| 5 |
Batam Island, Indonesia |
| 6 |
Taipei, Taiwan |
| 7 |
Hong Kong |
| 8 |
Tokyo, Japan |
| 9 |
Malacca, Malaysia |
| 10 |
Bali, Indonesia |
Andrew Edwards, agoda's Global Director for Brand and Communications, said: "Singaporeans are widely regarded as foodies and shopaholics and our research indicates that this attitude also applies when they travel. It's perhaps surprising that domestic travel is so popular but that shows the rise of indulgent staycations here. A bit of luxury is at the heart of this trend."
About the research
The quantitative online survey was commissioned by agoda, with responses from 1,196 Singaporean respondents aged 18-64. Data was collated between 27 February and 17 April 2017. The top ranked destination data is based on agoda's own booking data from January through August 2017.
About agoda
agoda (Nasdaq:PCLN) is one of the world's fastest-growing online travel booking platforms. agoda is committed to delivering the best holidays, at the best prices. With a network of over one million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveler reviews, agoda helps other travelers find and explore new experiences in new destinations. Established in 2005, the start-up quickly expanded in Asia and was acquired in 2007 by the Priceline Group -- the world's largest seller of rooms online. agoda is headquartered in Singapore, with offices in major cities across over 30 countries.
For media inquiries, please contact:
Matthew de Bakker
Mutant Communications
matthew@mutant.com.sg
Lina Marican
Mutant Communications
lina@mutant.com.sg
Photo - https://photos.prnasia.com/prnh/20171010/1962045-4-a
Photo - https://photos.prnasia.com/prnh/20171010/1962045-4-b
