Marketing in the Digital World: How Transcending Brand Boundaries and Enhancing the Digital Experience Drives Opportunities for Success

MOUNTAIN VIEW, Calif., May 10, 2016 /PRNewswire/ -- Frost & Sullivan is pleased to announce Matt Preschern,Chief Marketing Officer, HCL Technologies and Shonodeep Modak, Chief Marketing Officer, Distributed Power Services, GE Power & Water, will be the featured keynotes at the 17^th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange. The event will take place on July 11 to 13, 2016 at the Omni Grove Park Inn in Asheville, NC.

Frost & Sullivan

To register and download the event agenda for 17th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange, please visit: http://www.frost.com/mar.

In Preschern's opening keynote, Marketing in the Digital World: Transcending Boundaries Between Innovation and Marketing, he will draw on two decades of international marketing experience to describe how brands can develop and enhance digital strategies driven and informed by innovation. He will explain the difference between 'digital marketing' and 'marketing in the digital world'. Preschern will share strategies to help participants take a brand from 'promotional' to 'experiential'.

Modak's keynote, Heighten Digital Branding and Experience, will explore what happens when customers never physically touch or actually use the product and how to convince customers the product experience is better than your competitors. He will share how GE recently connected the Internet of Things with digital tools to deliver a tangible experience that created one of their fastest growing businesses.

Other key sessions at the 17^th Annual Digital Marketing: A Frost & Sullivan Executive MindXchange include:

Ask the Experts! Panel Discussion: Modeling a Modern Marketing Organization, will be led by Rachel McClary, Ph.D., Global Vice President, Marketing, Diebold, with panelists including Scott Gardner, Senior Vice President, Digital Marketing, Bank of America; Greg Gibbons, Senior Vice President, Marketing Communications, Siemens Corporation; and Lance Kinerk, Global Director of Digital, Ingersoll Rand. The session will discuss marketing's key imperative: a strong strategic contribution. The panelists will share insights and examples of best-in-class marketing organization models across multiple industries.

Success Story – The Social Selling Revolution: 10 Tips to a Successful Social Selling Program That Drives Business Results, Matthew Royse, Director, Marketing Communications, Forsythe Technology, will present the latest strategies for B2B Social Selling. He will explore whether social selling is really "worth the effort" and explain the affect social selling will have on more traditional sales approaches. Royse will provide tips and insights to help leaders launch social selling initiatives and discuss how social selling can help content marketing efforts.

This highly interactive event will offer senior level marketing executives the opportunity to benefit from:

• Truly innovative case studies and best practices
• Dynamic collaboration zones that foster disruptive and transformational thinking
• Panel discussions led by industry trailblazers
• Networking opportunities with peers and professionals leading the way in digital marketing

Don't miss out on this opportunity to help lead marketing's digital revolution. For additional information, please email events.us@frost.com or contact Matthew McSweegan at 516-255-3812, or email him at Matthew.McSweegan@frost.com.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

• The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
• The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact:

Chiara Carella
Corporate Communications
P: +44 (0) 753 301 7689
E: chiara.carella@frost.com

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