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New Quiz App from LumenLab, BerryQ, Rewards Asians for Health Literacy

SINGAPORE, April 18, 2016 /PRNewswire/ --  Lumenlab and MetLife, Inc. (NYSE: MET) innovation centre for Asia have launched BerryQ, a new quiz app that sheds light on common health myths, provides practical wellness tips, and rewards users for their health literacy, to help you get the best for your health.

Are carrots more nutritious raw or cooked? Contrary to popular belief, not all fruits and vegetables are more nutritious when eaten raw. By steaming or boiling, antioxidants contained in carrots become easier to absorb by the human body.

BerryQ quizzes cover a variety of health, fitness and wellness questions split into a variety of categories, including Nutrition, Stress, and Traditional Chinese Medicine (TCM). It is designed to encourage a well-rounded understanding of health for Asian consumers. The multiple-choice questions range from general knowledge such as "What is the shortest workout that can still be beneficial to your health?" to condition specific, "What is commonly the first step in treating Type-2 diabetes?"

The app provides a personalized overview of the user's health awareness via a health literacy score, which lets users evaluate their knowledge on everyday health related topics, and be rewarded for learning even more. Completing quizzes on BerryQ unlocks a variety of fitness and wellness rewards in Singapore, ranging from cash vouchers for popular F&B brands such as Grain and BoxGreen, to a free annual membership for the wellness community Urban Remedy.

BerryQ is part of LumenLab's portfolio of digital solutions which target health topics such as chronic disease management and behavioral change, in addition to providing ways to address challenges around aging and wealth.

About LumenLab

LumenLab seeks to go beyond today's industry, to begin with a deep understanding of people's lives and lifestyles, and rewrite the role of insurance for Asians in the 21st century. Lumen, a measure of light, symbolizes our commitment to illuminating a new path for solving the problems that the people of Asia face today. Through our focus on building new business models grounded in technology and data, we aim to help people achieve richer and more fulfilling lives. To learn more about LumenLab, please visit www.lumenlab.sg.

About MetLife

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates ("MetLife"), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.

Source: MetLife Innovation Centre Pte. Ltd.
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