Tealium Announces Strategic Partnership with POSSIBLE APAC

SINGAPORE, Jan. 9, 2017 /PRNewswire/ -- Tealium, the leader in universal customer data solutions and enterprise tag management, today announced a strategic partnership with POSSIBLE APAC, a WPP digital creative agency.

The partnership represents tremendous opportunities, as POSSIBLE's leadership in digital strategy and Tealium's industry-leading Universal Data Hub will assist global businesses in unlocking the power of customer data, creating more meaningful and relevant customer experiences. This partnership will enable businesses to understand customer behavior better and build personalized, real-time digital experiences.

"Many brands and government bodies today have a plan to execute their digital-transformation strategy but truly, the real opportunity here with technology is the data transformation story. Brands we work with understand the importance of being able to treat their customers as a single profile across their many touchpoints, and to do so in real time. Tealium's Universal Data Hub Solutions with their ability to stitch together offline, online, and application-specific data will allow POSSIBLE to deliver highly-targeted and responsive campaigns across Asia Pacific." --Paul Soon, CEO POSSIBLE APAC.

"In our interactions with customers across Asia Pacific, we see the increasing focus on being data-driven in campaigns and customer interactions. POSSIBLE APAC leads in its focus on a robust data-centric digital strategy. This partnership will allow us to help deliver the power of real-time insight and action to POSSIBLE's broad scope of customers." --Andy Clark, GM Asia Pacific, Tealium.

About POSSIBLE

POSSIBLE is a creative agency that cares about results. They back up every idea with real-world insights to create work that makes a difference--and a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world's most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company. POSSIBLE is a WPP digital agency. Visit www.possible.com.

About Tealium

Tealium is revolutionizing today's digital businesses with a universal approach to managing the ever-increasing flows of customer data, spanning web, mobile, offline, and IoT. With the power to unify customer data from a single source of truth, combined with a turnkey integration-ecosystem supporting more than 1,000 vendors and technologies, Tealium's Universal Data Hub (UDH) enables organizations to gain real-time, actionable insights and create richer, more personalized digital experiences. More than 700 global businesses worldwide trust Tealium to power their data strategies and data governance practices. Visit www.tealium.com.

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