There's A New Entrant To The Luxury Skincare Market In Singapore: New Zealand Secret

New Zealand Secret
2017-08-02 05:00 2145

SINGAPORE, Aug. 2, 2017 /PRNewswire/ -- Singapore is synonymous to shopping, and will now be supplied with a new luxury, natural skin care range from one of the greenest places on Earth -- New Zealand. This high-end range is called New Zealand Secret.


The vision of 33 year old Mona Masouminia, New Zealand Secret is designed to assist your skin long term. A former oil and mining engineer, Mona realised the idea when she attended a beauty show in Paris in 2015. It was there that she saw New Zealand products on display and thought they were not making the most out of the country's reputation for untouched nature.

"I had played with making my own make up to keep my skin fresh when I was out in the field on international contracts," she said. "I put the two ideas together and talked to Norm Morgan, of Tradex International. He introduced me to the late Dr Jim Watson, a pioneer of New Zealand's biotechnology industry. They easily convinced me that anything I did should be 100% scientific, 100% natural and traceable. I met a specialist contract manufacturer with all the right plant accreditations ... and our unique formulae for creams and serums were created."

Inspired by the grace and beauty of the natural world, she has created a range of anti-aging products with ingredients that have been sustainably harvested. Active ingredients such as wakame, kiwifruit extract and Sauvignon Blanc are just a few of the beneficial additions.

These ingredients collectively fight the effects of pollution, stress and age, making skin firmer and more youthful. Two of the crowd favourites are New Zealand Secret Eye Cream and New Zealand Secret Regenerating Collagen Serum.

The range of anti-aging products also include a cleansing cream, an anti-aging toner and hydrating day and night moisturisers. Mona said, "After working with the formulae during the past 18 months, we can now say that we have a 100% natural range for anti-aging products that is going to compete strongly against some of the world's biggest luxury brands in this field."

New Zealand Secret is entering the market alongside other luxury brands such as La Mer, Guerlain and La Prairie. The New Zealand Secret product range is available online for worldwide shipping at

For further information, please contact Mr Michael Fan in Singapore on +65 8112 6999.

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Source: New Zealand Secret