ATLANTA, Sept. 26, 2016 /PRNewswire/ -- Top-level domain .Cloud today announced the launch of a new TV campaign set to hit the CNN airwaves on September 26th. The spot will run in the U.S. and Asia and highlights how businesses can use a modern domain name to create a strong online identity.
Tweet this: Businesses are the lifeblood of any economy. A modern online identity can be crucial for #marketing success. @GetDotCloud [Tweet this].
Businesses are the lifeblood of any economy. Their entrepreneurial passion and creativity keep the world new and evolving, and their domain name should reflect that passion. A strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.
Francesco Cetraro, Head of Registry Operations at .Cloud, explains: "New top-level domains empower business owners with a new wave of choice and opportunity. They can communicate their brand's story in a novel way, offering a welcomed alternative to traditional options." He added, "Awareness of these domains remains low, but it's the marketing world's best kept branding secret. Many CNN viewers are business leaders and industry-leading professionals. We feel this message will resonate with them well."
Finding a domain should be quick and easy, so the Registry has partnered with the most well-known and trusted brand for domains – Go Daddy – to make this seamless for prospective domain holders. Viewers are invited to visit GoDaddy.cloud to learn more about the .cloud extension and register their domains.
"The .cloud domain extension tells users exactly what the website is going to have on it," said GoDaddy Senior Director of Marketing, Domains Theresa Geraghty. "The term cloud is so ubiquitous now, it's great to see .Cloud start advertising in more mainstreams areas like television."
Since its official launch in February 2016, over 70,000 domains have been registered by businesses of all sizes in more than 140 countries. Beyond the cloud industry, it has attracted interest from a broad audience, including startups, creative professionals, online retailers and bloggers. .Cloud domains are available through a network of more than 70 Registrars and Resellers worldwide.
Early adopters include Samsung's cloud platform for connected devices ARTIK.cloud, LA-based fashion startup Fits.cloud and a popular journal app Journey.cloud developed in Singapore.
About .Cloud
The .cloud Registry offers one of the fastest growing new top-level domains. This modern domain extension is operated by Aruba PEC S.p.A., a wholly-owned subsidiary of Italian hosting giant Aruba.it. Founded in 1994, Aruba.it is among the top 10 hosting companies in the world. To learn more about .Cloud, visit www.get.cloud.
