- Utilizes industry expertise, Alibaba and Ant Financial's resources and innovative marketing model to enhance the brand awareness and attract new users to China Sports Lottery
HONG KONG, May 31, 2018 /PRNewswire/ -- AGTech Holdings Limited ("AGTech" or the "Company", HKEX stock code: 08279), is pleased to announce that the Company has entered into an agreement with Jilin Provincial Sports Lottery Center to jointly launch a marketing and promotional campaign during the 2018 World Cup from June to July this year. The partnership marks the first time the Company plans to launch this innovative marketing model directly with a provincial lottery center.
During the 2018 World Cup in June and July, AGTech will partner with Jilin Provincial Sports Lottery Center to launch a marketing campaign to enhance the brand awareness of China Sports Lottery and raise the popularity of its sports lottery products, thereby helping to expand its customer base and increase the volume of lottery sales. In this campaign, AGTech will leverage Alipay's robust user base to engage with participants through simple but fun engagement activities. Users of the Alipay app in Jilin will have the chance to win sports lottery coupons worth millions of RMB in total, which can be redeemed in sports lottery sales outlets across Jilin Province. Participants also have the chance to enjoy additional exciting online benefits.
John Sun, Chairman and Chief Executive Officer of AGTech, said: "In the first quarter of this year, we partnered with China Sports Lottery to successfully develop and launch a national innovative marketing campaign which integrated various online and offline resources to enhance users' experience across channels. The campaign transformed the traditional marketing model into a multi-faceted and highly effective campaign, playing an important role in promoting Sports Lottery's brand and attracting new users, fully demonstrating that marketing campaigns are a core part in enhancing the lottery industry. On the back of this success, we are excited to partner with Jilin Provincial Sports Lottery Center, our first such collaboration with a provincial sports lottery center, to deliver differentiated marketing in this digital age. By leveraging the enormous presence of Ant Financial's payment platform, Alipay, and various online and offline resources, we are confident that the campaign we launch together with Jilin Provincial Sports Lottery Center will help enhance the Sports Lottery's brand exposure, increase the popularity of its sports lottery products and create an innovative marketing model for the industry."
Mr. Sun added: "The partnership also signals our ability to integrate the Company's longstanding experience and deep expertise in the lottery industry and Alibaba Group and Ant Financial's vast portfolio of resources to help accelerate innovation in the lottery industry. As the leader in the lottery industry, we are committed to proactively innovating and continuously improving the lottery experience. We are looking forward to cooperating with more provincial lottery centers to further solidify the Company's industry leading position and contribute to the healthy development of the lottery industry."
About AGTech Holdings Limited
AGTech was incorporated in Bermuda and its Shares are listed on GEM (Stock Code: 8279). AGTech is an integrated technology and services company engaged in the lottery and mobile games and entertainment market with a focus on China and selected international markets. A member of the Alibaba Group with around 400 employees, AGTech is the exclusive lottery platform of Alibaba Group and Ant Financial Group.
AGTech's businesses are broadly divided into two categories:
AGTech is a Gold Contributor of the World Lottery Association (WLA), an associate member of the Asia Pacific Lottery Association (APLA), an official organiser and operator of the competition card games Guan Dan and Two-on-One poker in China, and an official partner of the International Mind Sportss Association (IMSA).
For more information, please visit www.agtech.com
