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PARIS, Nov. 8, 2023 /PRNewswire/ --The excitement surrounding the Paris Photo Fair (9 to 12 November 2023) at the Grand-Palais Éphémère comes not just from the fair itself, but also from the numerous exhibitions and auctions dedicated to photography in the French capital at the beginning of November. Indeed, this annual event largely accounts for France's centrality in this niche market. In 2022, French auction houses generated 11% of the art photography segment's global auction turnover, a contribution that was almost twice that of its contribution to other artistic mediums at the global level (5.9%).
thierry Ehrmann, CEO of Artmarket.com and Founder of Artprice: "Paris Photo has become the essential fair for all sectors of photography: this 27th edition of the fair will host international galleries (Pace, Gagosian…) in historic places (Camera Obscura, Le Réverbère…), press agencies (Magnum, Aperture…), publishing houses (Actes Sud, Hatje Cantz...), experimental projects (L'Avant Galerie Vossen, laCollection.io...) as well as the work of numerous photographers (Kristine Potter, Omar Victor Diop...).
"We have always been dedicated to endorsing Paris Photo, especially in 2000 when we proudly served as the main sponsor, supporting Rik Gadella in the development of the show," thierry Ehrmann recalls.
The popularity of the photography medium is primarily due to its accessibility: the average price for a photographic work is $6,000 at auction, compared to $41,000 for a painting and $23,000 for a sculpture. This accessibility is partly due to their reproducible nature; photos usually exist in several copies, sometimes in different sizes, which can be exchanged regularly or have equivalents in highly prestigious collections. NFT technology opens up new avenues for informing and reassuring collectors about the quantities of works in circulation.
Return to the big names in traditional photography
With 24,100 lots sold worldwide in 2022 (including 5,000 in France), sales of photographs represented 3.4% of the total number of fine art auction transactions around the world and generated a total of $147 million. But it was only the 11th best year for this medium, whose turnover reached a record $220 million in 2014. Despite two historic results – for Man Ray's Le Violon d'Ingres (1924) at $12.4 million (Christie's New York on 14 May 2022) and for Edward Steichen's The Flatiron (1904) at $11.8 million (Christie's New York on 9 November 2022) – the high-end photography market is no longer as buoyant as it was ten years ago: there were only six results above the million-dollar threshold in 2022 compared with thirteen in 2014.
Since 2020, hard hit by the health crisis, the photography market has nevertheless returned to growth, driven by the big names of the 20th century rather than by the superstars of Contemporary photography. This change in collectors' preferences is particularly noticeable for Andreas Gursky, notably through the results of Pyongyang IV (2007) of which seven very large copies were printed (304 x 207 cm):
14/02/2008 : 1,375,000 $ (estimated: $300,000 - $400,000)
15/10/2010 : 2,128,000 $ (estimated: $800,000 - $1,120,000 $)
11/11/2015 : 1,390,000 $ (estimated: $1,200,000 $ - $1,800,000 $)
10/15/2021: Not sold (estimated: $440,000 - $578,000)
06/28/2023: Not sold (estimated: $253,000 - $380,000)
Richard Avedon, new 'top-seller'
At Paris Photo 2023, the Gagosian Gallery will be presenting works by William Eggleston (1939), Sally Mann (1951), and Richard Avedon (1923-2004). The latter is the most successful photographer in the world at auction. Since the start of the year, 55 of his photographs have sold at auctions generating $3.9 million. Richard Avedon already has seven results above $200,000 in 2023, tapping into a particularly dynamic market in the United States where 90% of his auction turnover is hammered.
Top 10 photographers by global auction turnover, January to November 2023
©artprice.com
Cindy Sherman remains the second top-selling photographer in the world. The prices of her photos have however fallen substantially, as evidenced by the various sales of her work Untitled film #48 (1979), printed in triplicate in a 40 x 50 cm format:
19/05/1999 – $200,500 (estimated: $60,000 - 80,000)
12/05/2004 – $321,600 (estimated: $200,000 - $300,000)
13/11/2007 – $1,217,000 (estimated: $800,000 - $1,200,000)
11/11/2014 –2,225,000 (estimated: $1,500,000 - $2,000,000)
27/06/2023 – $970,000 (estimated: $800,000 - $1,000,000)
NFTs included in the photo market
With its new Digital sector, Paris Photo 2023 gives pride of place to digital art and NFTs. The German gallery Nagel Draxler will be presenting a solo show by crypto-art pioneer, Kevin Abosch. The English platform Verse is joining forces with the Nguyen Wahed gallery to offer a selection of three big names in the Web3 ecosystem: 0xDEAFBEEF, Sofia Crespo, and Matt Deslauriers, Four artists for whom Artprice already has sufficient results to estimate the value of their works.
Generative art is driving NFT sales this year. Spectacular results for Dmitri Cherniak, Tyler Hobbs, Larva Labs, and Snowfro have consolidated a market that is still young and volatile. However, in its brand new Contemporary and Ultra-contemporary Art Market Report, Artprice observes that NFT sales now represent 11% of auction proceeds for artists under 40, which makes this medium the second largest after painting for young, fashionable signatures. Reason enough to try to combine this technology with photography.
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