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Brightcove Publishes Q1 Global Video Index; Shows Increase in Enterprise Video Use as Workforces Shifted to Remote Environments in Australia and New Zealand

Q1 data shows that the COVID-19 pandemic has nearly doubled enterprise video views as companies expand efforts to stay connected
2020-06-10 12:00 4384

SYDNEY, June 10, 2020 /PRNewswire/ -- Brightcove Inc. (NASDAQ: BCOV), the world's leading video technology platform, today published the Q1 2020 Brightcove Global Video Index, which analyses hundreds of millions of recent data points from Brightcove's customers globally to provide insights into how viewers are watching video content. One of the most notable statistics in Q1 shows that as a result of the pandemic, enterprise videos across marketing, sales, and corporate communications overall saw a 91% increase. The month of March, the timeframe when many enterprises shifted to a completely remote workforce, accounted for more than 41% of all video views from the quarter, with the second half of the month accounting for 23% of the quarters' total video views.

 

The data shows that business continuity is heavily dependent on having access to video technology as it allows for more seamless communication across the enterprise, as well as helps organisations stay better aligned on important corporate messaging. Enterprises have been migrating toward more video communication for years, yet, the pandemic forced many to accelerate their digital transformation initiatives in order to effectively stay connected with employees and customers. The data from Q1 supports the notion that adopting video as a core communications strategy is an essential component to maintaining business continuity.

Other notable stats from the Q1 2020 Brightcove Global Video Index that are specific to the retail and marketing segment in the ANZ region include:

  • Retail and marketing video views in the Australia and New Zealand region increased by 50%.
  • Smartphone views increased by 98% and earned a 67% share, up from 51% a year ago.
  • Tablet views declined 35% and share fell to 5% from 11%.
  • Connected TV views dropped 37% with share at 1%, a decline from 2% a year ago.
  • Video completion rates were twice as high on tablets as on smartphones, with computer completion rates nearly as strong.

"The pandemic has been video's evolutionary event. Whether it's holding a company meeting or hosting an industry conference, enterprises will continue growing their need for secure, reliable video technologies to stay connected both internally and with the market and customers," said Jim O'Neill, Principal Analyst and Author of Brightcove's Global Video Index. "As we move through Q2, we can expect to see more use of video as well as more unique and innovative use cases, as organizations across the globe continue to stay connected with their employees and customers."

To download the complete Q1 2020 Brightcove Global Video Index inclusive of all data, visit: https://www.brightcove.com/en/video-index

About the Global Video Index

Brightcove's Global Video Index assesses more than 400 billion anonymized data points from Brightcove's thousands of customers each quarter, drawing industry insights that can help guide strategic and tactical decisions for businesses of all sizes.

About Brightcove Inc. (NASDAQ: BCOV) 

We are the people behind the world's leading video technology platform. With our award-winning technology and services, we help organizations in more than 70 countries meet business challenges and create strategic opportunities by inspiring, entertaining, and engaging their audiences through video.

Since Brightcove was established in 2004, we have consistently pushed boundaries to create a platform for people who are serious about video: one that is robust, scalable, and intuitive. Benefiting from a global infrastructure, unrivalled customer support, an extensive partner ecosystem, and relentless investment in R&D, Brightcove video sets the standard for professional grade video management, distribution, and monetisation. To learn more, visit www.brightcove.com.

Video - https://cdn5.prnasia.com/video/20200609_Brightcove_2.mp4

 

 

Source: Brightcove
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