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CastingAsia launches CastingAsia Marketplace, new structure and logo

2018-01-11 15:30

New product structure to provide marketers with more specialized resources

SINGAPORE, Jan. 11, 2018 /PRNewswire/ -- CastingAsia, part of the AnyMind Group and an AI-focused marketing technology company, has announced today the launch of CastingAsia Marketplace, a platform addition that connects micro-influencers with brands.

Following the recent company restructuring, CastingAsia is now a standalone business under the AnyMind Group and houses the following platforms and team:

  • CastingAsia Platform - an AI-driven influencer marketing control panel that leverages on computer vision, natural language processing and deep learning to drive smart matching, engaging, influencer relationship management, reporting and fraud detection
  • CastingAsia Marketplace - an efficient, scalable and trustable performance-based marketplace that connects micro-influencers to brands
  • CastingAsia Engagement - a managed service solution that provides marketers with local and regional influencer marketing expertise and campaign execution

"The new platform differentiation allows us to provide both marketers and influencers with more specialized resources," said Kosuke Sogo, CEO and co-founder of AnyMind Group. "With CastingAsia Marketplace, marketers will have access to thousands of micro-influencers, providing exciting scale to influencer marketing campaigns at the grassroots level."

Shingo Hayashi takes the newly created role of Regional Head, CastingAsia. Reporting to Kosuke Sogo, Hayashi is tasked with leading overall product and business strategy and growth of the CastingAsia platform. "We currently have a base of over 10,000 influencers and micro-influencers, and we're aiming to grow this five times to 50,000 by the end of the year. This will make us the fastest-growing and largest influencer marketing platform in Asia," said Hayashi.

The CastingAsia Engagement team is located across 10 offices in nine countries, and marketers and influencers are able to receive local support and best practices for influencer marketing campaigns.

About AnyMind Group
AnyMind Group was formed in January 2018 and is the parent company of AdAsia Holdings, TalentMind and CastingAsia. Along with a proprietary AI-driven matching engine, AnyMind Group aims to provide industries, businesses and professionals with a suite of solutions to enable greater efficiency and scale. Headquartered in Singapore, AnyMind Group has 10 offices in 9 countries with over 250 staff.

About CastingAsia
CastingAsia is an AI-focused marketing technology company and is part of AnyMind Group. Leveraging on artificial intelligence, CastingAsia provides marketers with access to influencers and micro-influencers across Asia. CastingAsia has three unique offerings: CastingAsia Platform, CastingAsia Marketplace and CastingAsia Engagement, ensuring that brands and influencers have a smart and safe environment for their influencer marketing activities.

Media Contact:

Chris Lu
Senior Regional Manager, Communications
chris@anymindgroup.com
+65 6386 7368

Winston Zhang
Communications Executive
winston@anymindgroup.com
+65 6386 7368

Logo - https://photos.prnasia.com/prnh/20180111/2030378-3LOGO

Source: AnyMind Group

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