GUANGZHOU, China, Dec. 17, 2018 /PRNewswire/ -- China Sports Culture Expo & China Sports Tourism Expo 2018 (CSCTE 2018), hosted by IDG Sports, was held successfully in Guangzhou from December 11 to 13.
With a total exhibition area of 40,000 square meters, CSCTE 2018, with the theme "New Era, New Sports, New Life", attracted more than 400 brands, including some departments, bureaus and subordinate entities of the General Administration of Sport of China (GAS), more than 30 domestic provinces, municipalities and autonomous regions, as well as renowned domestic and foreign enterprises. The exposition included six thematic zones: Sports Culture Zone, Sports Culture & Tourism Creativity Zone, International Sports Organization Zone, Regional Sports Culture & Tourism Zone, Sports Technology and Greater Health Zone, Sports Brand Zone. The main conference - "China International Sports Culture and Tourism Summit", Sports Directors' Forum and a series of parallel forums were held concurrently. With an unprecedented scale, the exposition also presented zone activities such as mind sports competition, traditional sports show, freestyle football show and traditional Chinese archery experience.
History and Achievements: Rich Depth Displays the Appeal of Sports Culture
Organized by the Sports Culture Development Center of GAS (China Sports Museum) and consisting of four sectors: "Cultural China", "Glorious China", "Healthy China", "Beautiful China", the 3,000 square meter Sports Culture Zone integrated history, culture, stories, arts and technologies. It showcased the historical development of China and the Olympic Movement, the fighting spirit of Chinese athletes and their touching stories of winning glory for the country, and the development of mass sports; promoted Chinese sports spirit; and displayed the cultural confidence of China in the new era.
The Sports Culture and Tourism Creativity Zone, with distinct ethnic and regional features and the vitality of the times, attracted exhibitors from across the country, showcased regional sport's customs, culture and resources in the country, and promoted the presentation, exchange and innovative transformation of regional sports culture.
There were more than 10 zone activities during CSCTE 2018, including ethnic traditional sports shows represented by Tianshui spin drum, Linzi cuju, Shanxi roli ball, Xinjiang dances and Yunnan minority aerobics, mind sports games, sports collection auction, traditional Chinese archery, basketball, touring car, football and curling. These competitive, interesting and interactive activities conveyed the charm, cohesion and unique appeal of sports culture, and uniquely expressed the history and development of Chinese sports culture.
"Sport+" Concept, Crossover Integration, Sports Culture Innovation
CSCTE 2018 was also a new platform for crossover integration. With the speed of the reform and opening-up, China's economic strength has grown constantly, people's life concept and lifestyle have kept changing, and the deep integration of sport+ culture, sport+ tourism, sport+ internet and sport+ education will generate fusion effects, create unimaginable new products, businesses and models, and change life for everyone.
From beneficiaries to promoters, sports technology enterprises and smart venue design and operation enterprises took an active part in CSCTE 2018 and played a leading role. They introduced the most advanced and coolest technologies and products to promote the upgrading of relevant domestic industries and boost driving force conversion.
The Sports Business Forum, Olympic Culture Development Forum, Sports Culture & Tourism Innovation and Entrepreneurship Competition and VC Forum, Culture & Tourism Industry Development Forum, Sports Marketing and Sports Event IP Forum, Museum Curators' Forum, Youth Sports Development Forum, Winter Sports Industry Forum and other parallel forums all focused on the practical applications, strategies, paths and expertise of multi-business integration. While practically promoting integrated development, complementary advantages and resource contributions of China's sports culture and sports tourism, and improving the "sport+" concept, the solid and high-level exchanges also effectively reflected the innovation power of sports culture.
International Tycoons: Resource Tapping Improves Sports Culture Radiation
In order to build an international, professional, market-oriented and high-end platform for exhibition, exchange and integrated development of sports culture and the sports industry, core elements of excellence should be gathered, circulated and fused, thereby creating more possibilities. The main conference - "China International Sports Culture & Tourism Summit", the Sports Directors' Forum and a series of parallel forums brought together several celebrities.
Among the invited world-renowned industrial tycoons were Poul-Erik Hoyer, President of Badminton World Federation; Burton Shipley, FIBA Central Board Member, FIBA Oceania President and Chairman of Coordination Commission of FIBA Basketball World Cup China 2019; Gianni Merlo, President of International Sports Press Association; and Jose Damiani, Founding President of International Mind Sports Association. Among the domestic invitees were executives of enterprises in fields such as sports, tourism, culture, investment, marketing and media, as well as representatives of universities and museums. Remarkably, Timothy T. T. FOK, President of Olympic Committee of Hong Kong, China; Hugo Shong, Founding Chairman of IDG Capital; as well as Olympic champions: Xu Haifeng and Gao Min were also present.
CSCTE 2018 expounded core values, interpreted development policies, presented investment opportunities, established cooperation models, discussed the strategy of sports culture and tourism development, promoted capital-project matching and transaction, empowered China's new sports and new development, strengthened sino-foreign cultural exchanges, broadened the space for industrial cooperation and displayed the force of sports culture.
The 19th CPC National Congress hammered out three major sports tasks in the new period. As an integral part of the spirit of the times, sports culture is a strong spiritual motivator for all, as well as the cornerstone of sports development.
CSCTE 2018 highlighted the brilliant achievements in the inheritance and development of Chinese sports culture. A number of industrial brands and emerging enterprises contributed a lot of advanced and prospective experience in the sport+ model and industrial development, showcasing the soft strength of Chinese sports culture. In the future, IDG Sports will align with the great importance attached to sports development by the Party Central Committee and the State Council, follow the trends, keep transcending, stay vital, inject tremendous spiritual strength into the new era and the new journey, and gain the initiative in new-round sports development.
