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comScore Launches Mobile Metrix® in Philippines for Reporting of Mobile Web and App Audiences

Mobile Metrix Provides Insights into iOS and Android Smartphone and Tablet Audiences
comScore, Inc.
2016-02-23 10:00 1509

MANILA, Philippines, Feb. 23, 2016 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) today announced the launch of Mobile Metrix® in the Philippines for the reporting of mobile web and app audiences on smartphones and tablets. Mobile Metrix allows publishers to demonstrate the size and value of their mobile audiences, and helps media planners and advertisers to evaluate advertising opportunities on mobile devices. In addition to the Philippines, Mobile Metrix is available in the following Southeast Asian markets: Indonesia, Malaysia, Singapore, Vietnam and Thailand.

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"With increasing digital media activity occurring on smartphones and tablets in the Philippines, it is crucial to measure and understand the consumption and behaviour of mobile audiences," said Kerry J Brown, comScore Vice President, Southeast Asia. "The launch of Mobile Metrix has important implications for the digital industry. It provides critical information for publishers who want to more effectively serve digital content across their different channels and make better informed decisions on the evolution of their mobile offerings. At the same time, it offers intelligence for media agencies and advertisers who want to develop robust digital strategies and better understand the competitive landscape."

"Given mobile is driving the growth of Internet penetration, a mobile first strategy is imperative for brands to reach and engage their customers," said Leah Besa-Jimenez, CEO, Starcom MediaVest Group Philippines. "comScore Mobile Metrix brings valuable and trusted third-party measurement to this exciting space, delivering granular insights into how consumers are accessing mobile content, including across mobile websites, apps, devices and operating systems. This information is essential in helping media agencies develop more effective mobile strategies and campaigns for brands."

Mobile Metrix in the Philippines leverages comScore census-based methodology that enables in-market mobile measurement without the need for a traditional mobile panel. The output delivers person-centric measurement for tagged entities. Publishers looking to understand and monetise their mobile audiences can improve their measurement by ensuring complete implementation of tagging for all pages and apps. Only tagged entities can be featured in the comScore rankings due to this census-only approach.

Top 20 Web Properties Visited from Mobile Devices in Philippines
In the December 2015 ranking of the top 20 mobile web properties, ABS-CBN Digital Media held the top position, reaching 3.6 million unique visitors on smartphones, followed by GMA Network Sites with 2.3 million visitors and Yahoo Sites with 2.1 million visitors. Amongst the top 20, ABS-CBN Digital Media, GMA Network Sites and Yahoo Sites had the most visitors from tablet devices.

Top 20 Tagged* Web Properties from Mobile Devices in Philippines

December 2015

Total Philippines – Age 18+, All Smartphones, iPhone, Android Phone, All Tablets, Browser Access only

Source: comScore Mobile Metrix

Property

All Smartphones – Unique
Visitors (000)

iPhone (% Smartphone
Unique Visitors)

Android Phone (%  Smartphone
Unique Visitors

All Tablets – Unique
Visitors (000)

ABS-CBN Digital Media

3,616

29.4%

70.6%

601

GMA Network Sites

2,312

29.5%

70.5%

501

Yahoo Sites

2,055

29.0%

71.0%

459

Summit Publishing Co. Inc.

1,721

42.7%

57.3%

254

BUZZFEED.COM

1,440

72.0%

28.0%

101

CBS Interactive

1,405

32.0%

68.0%

255

Turner Digital

1,135

59.8%

40.2%

141

WHENINMANILA.COM

1,053

39.5%

60.5%

121

AOL, Inc.

1,049

40.8%

59.2%

189

Hearst

1,035

41.5%

58.5%

142

Mode Media

983

28.4%

71.6%

170

Complex

977

34.2%

65.8%

139

LIKES.COM

949

25.1%

74.9%

111

Time Inc. Network (U.S)

941

42.7%

57.3%

135

Conde Nast Digital

941

68.8%

31.2%

83

DIPLY.COM

791

31.7%

68.3%

118

Viacom Digital

788

53.4%

46.6%

78

Mail Online / Daily Mail

786

47.8%

52.2%

104

Answers.com Sites

768

23.6%

76.4%

100

Vice

764

72.6%

27.4%

23

*Mobile Metrix in the Philippines uses comScore census-based methodology that reports on only tagged entities. Properties which only tag some of their assets (e.g. website but not app) or partially tag (e.g. homepage only) will only be measured on those tagged assets, which will have an impact on the total reported metrics of their entity.

To learn more about Mobile Metrix, please visit: www.comscore.com/MobileMetrix.

About comScore
comScore, Inc. (NASDAQ: SCOR) is the cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from Mobile Metrix and the broader MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

Source: comScore, Inc.
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