SEOUL, South Korea, Sept. 3, 2021 /PRNewswire/ -- Amid difficult times for traditional offline retailers, Amorepacific is charting a new course for its operations across many of its most important brands. The goal is not simply to adapt to the so-called New Normal, but to embrace it with new and meaningful experiences for consumers.
There is no doubt that the foot traffic in offline stores is falling sharply as more and more consumers find what they need via e-commerce. This long-term trend has accelerated due to the prolonged pandemic, and the beauty industry has not been immune. Many retailers have shuttered branches and shopping centers like Seoul's Myeongdong district, which has long been a hub for attracting tourists from around the world, are experiencing unprecedented difficulties as tourists have stayed away.
As Korea's leading beauty conglomerate, Amorepacific has moved quickly to provide differentiated experiences for consumers, seeking to overcome the shock of the crisis with new distribution channels and strategies that embrace a combination of enhanced offline and expanded online approaches, while at the same time pioneering new markets overseas.
In this new approach, the offline environment takes on an added role as an experience platform. More than just for buying products, it's a place where customers can begin to explore a new world of beauty through new contents and services. Amorepacific's aim is to create synergy between online and offline environments in creative ways that strengthen brand loyalty while also attracting new customers.
"We know that consumer needs are changing and it's time for us to embrace new and creative ways to approach them," said Suh Kyung-bae, Chairman & CEO of Amorepacific Group, in his new year's address, "Amorepacific continues to evolve but we will always focus on providing outstanding beauty experiences for our customers."
Amorepacific's offline stores with outstanding beauty experiences
About Amorepacific
Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty– namely what it calls 'Asian Beauty' – to the world. As Korea's leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific's research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.