omniture and CNIS Sign Partnership MOU

2018-11-29 09:34 1404

Strategic Cooperation Initiative to Set Standards for Cross-border E-commerce

BEIJING, Nov. 29, 2018 /PRNewswire/ -- ("the Company" or "DHgate"), China's leading cross-border e-commerce platform serving the world's small and medium size enterprises, today announced that it has signed a Memorandum of Understanding ("MOU") with The China National Institute of Standardization ("CNIS") to jointly pursue research in the field of cross-border e-commerce, with the goal of identifying and standardizing industry best practices.

Ms. Diane Wang, Founder and CEO of DHgate speaks at the signing ceremony
Ms. Diane Wang, Founder and CEO of DHgate speaks at the signing ceremony

Under the terms of the MOU, DHgate and CNIS will jointly establish a dedicated standardization research group, focused on the field of cross-border e-commerce. Leveraging DHgate's deep sector expertise, advanced technology, and strong position with users, the two parties will study and evaluate processes relating to managing merchants, commodities, buyers, transactions, disputes and customer service, to build and promote cross-border e-commerce standards nationwide.

The initiative is part of DHgate's long-term effort to empower small and medium size enterprises (SMEs), promote SME development, and enhance cross-border e-commerce internationally and within the Greater Bay Area, including Hong Kong.

While the scale of cross-border e-commerce transactions continues to increase rapidly, and the number of online trade platforms continues to grow, SMEs still face a number of challenges due to complex dispute resolution procedures and other non-standard industry practices. This partnership will draw on DHgate's decade-long experience and insight, with the ultimate aim of addressing these issues and helping to lower the international trade barriers many SMEs face.

At the signing ceremony, attended by Ms. Diane Wang, Founder and CEO of DHgate, and Mr. Qiu Yueming, Vice President of CNIS, Mr. Qiu commented: "I'm delighted that CNIS has this opportunity to work with DHgate on promoting cross-border e-commerce standardization in China. DHgate has achieved a great deal in the field of cross-border e-commerce, and it is our hope that, together, we can reach new heights."

Ms. Diane Wang, Founder and CEO of DHgate commented: "Standardization is a fundamental element of all efficient business operations -- promoting responsive service and effective enterprise management. As a leading B2B cross-border e-commerce platform, we believe that it is incumbent upon DHgate to help establish and promote best practices and standards for cross-border transactions, to make China's online Silk Road as smooth as possible."

About CNIS

The China National Institute of Standardization was founded in 1963 and is directly subordinate to the State Administration of Market Regulation (SAMR). A national social service institution dedicated to standardization research, CNIS focuses on addressing the global, strategic and comprehensive standardization issues that impact China's economy and social development. Its work includes standardization research on energy conservation and emission reduction, quality management and international trade facilitation, among other areas. CNIS is also responsible for the administrative functions of SAMR and the Standardization Administration of China, including recalls of defective products, technical reviews of national standards, and the management of manufacturing licenses for industrial products and foodstuffs.

About is China's pioneering and largest B2B cross-border ecommerce marketplace, providing global importers with quality products at competitive prices. Founded in 2004, has approximately 19 million global buyers from 222 countries and regions, with 1.9 million global sellers offering 13 million products in 8 languages. By connecting Micro, Small and Medium sized retailers from every corner of the world with high quality manufacturers, takes a stand for a more equal world trade.

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