omniture

DHL and CASETiFY collaborate to launch special edition tech accessories capsule collection

The DHL x CASETiFY Tech Capsule Collection -- inspired by DHL's attributes -- applies CASETiFY's creative designs on phone cases and watch bands
DHL Express Hong Kong
2018-12-06 15:57 5051

HONG KONG, Dec. 6, 2018 /PRNewswire/ -- DHL Express, the world's leading international express services provider, and CASETiFY, the fastest growing global tech accessories brand, have announced the launch of their first "DHL x CASETiFY Tech Capsule Collection" -- a series of phone cases and watch bands inspired by DHL's brand attributes. The collection draws on CASETiFY's skillful creativity and reputation for high quality products.

The limited edition phone cases and watch bands feature DHL's signature red and yellow colors, tape and signature waybill -- recognizable icons which bring to mind the brand's passion, high service quality standards, commitment to speed and can-do spirit. Adapting DHL's iconic symbols to CASETiFY's military-grade, drop-proof phone cases and durable watch bands highlights the collection's quality and functionality combined with a true sense of fashion and creativity envisioned by CASETiFY.  

The DHL x CASETiFY Tech Capsule collection features DHL’s recognizable icons which bring to mind its passion, high service quality standards, commitment to speed and can-do spirit.
The DHL x CASETiFY Tech Capsule collection features DHL’s recognizable icons which bring to mind its passion, high service quality standards, commitment to speed and can-do spirit.

"We are proud to have the DHL logo, our signature tape, as well as our red and yellow colors featured on these fashionably-designed phone cases and watch bands created and distributed by CASETiFY, Hong Kong's very own homegrown brand and one of the most successful e-commerce startups," said Herbert Vongpusanachai, Senior Vice President and Managing Director at DHL Express Hong Kong and Macau. "Our unique collaboration perfectly illustrates DHL's commitment to innovation, as well as our support for companies that aim to go global and expand their business internationally by leveraging our global network. We are looking forward to bringing this collection to customers all over the world."

The DHL-themed accessories include two watch band designs playfully called "Wrap It Up" and "This Way Up," as well as five phone cases -- "This Way Up," "Tape It Up," "The Glitter Yellow," and two versions of "Express It" (with yellow and clear color options) -- allowing customers to customize the cases by entering their preferred name and location on a waybill design.

One of the DHL-themed designs, “Express It”, allows customers to customize their phone cases by entering their preferred names and locations on a waybill design.
One of the DHL-themed designs, “Express It”, allows customers to customize their phone cases by entering their preferred names and locations on a waybill design.

"Our team had a lot of fun creating this unique collection, and we are looking forward to having the DHL inspired phone cases and watch bands delivered to customers around the world," said Wes Ng, Co-Founder and CEO of CASETiFY. "We appreciate DHL's strong support to help startups like CASETiFY go global, and this first-ever tech capsule collection with a logistics company offered a new canvas for us to express our creativity and innovation, to bring refreshing and cool designs to our customers."  

The limited edition phone cases and watch bands are now available, from US$45 to US$50 on CASETiFY.com for worldwide delivery. For more information, please visit www.CASETiFY.com/dhl and DHL Express Hong Kong social channels (Facebook: @DHLExpressHongKong, Instagram: @dhlhk).

DHL -- The logistics company for the world.

DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 360,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as "The logistics company for the world". DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 60 billion euros in 2017.

ABOUT CASETiFY

Seven years ago, CASETiFY saw a category ignored for far too long. What originally started as the first premium resource for customers to print Instagram photos onto phone cases has evolved into a global publisher and platform for creativity and customization, connecting individuals through tech accessories. Today, CASETiFY is the fastest growing global tech accessories brand, known for the world's slimmest and most protective Impact iPhone cases that are certified 6.6ft drop proof without sacrificing design. Inspired by the dreamers and playmakers, CASETiFY created the perfect canvas to capture the wealth of creativity and spirit of individuality alive in all of us while reaching 1 in 7 millennials across 150 countries. Throughout the past seven years, CASETiFY expanded through three key channels: celebrity partnerships, retail channel expansion, and brand design collaborations. Past highlights include launching both Sarah Jessica Parker and Pharrell William's first tech accessories collections, unique in-store activations with Colette, Nordstrom, and Anthropologie, offline partnerships with REVOLVE.com and ShopBop.com, along with tech capsule collections with Saint Laurent, Thom Browne, streetwear label CLOT, and Clare V.

Photo - https://photos.prnasia.com/prnh/20181206/2319412-1-a
Photo - https://photos.prnasia.com/prnh/20181206/2319412-1-b

Source: DHL Express Hong Kong
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