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Diversified Cross-Border Fashion Event: Dongfeng Motor Landing in Peruvian Market with New Cars

2019-10-18 18:34 321

LIMA, Peru, Oct. 18, 2019 /PRNewswire/ -- On the evening of November 8, 2019, at 20:00-21:30, Dongfeng Motor will hold the 2019 Peruvian DONGFENG NIGHT and New Cars AX4, AX7 and SX6 Launch Ceremony in Peruvian Association China, Lima, Peru. Three models of SUV, AX4, AX7 and SX6, will be released at that time.

2019 is the 50th anniversary of Dongfeng Motor Corporation. As a rising star in the Peruvian consumer market, Dongfeng Motor will make persistent efforts to launch more high-quality models in the Peruvian market with various types of activities and outreach, such as DONGFENG NIGHT, test drives, commercial shows, billboards and others, in order to present a gift for the 50th anniversary of Dongfeng. Furthermore, Dongfeng Motor also innovatively makes the brand night to be dynamic and fashionable, and hopes to give the guests an immersive experience.

In addition to the innovative activity, one of the new cars on display at DONGFENG NIGHT, AX4, also innovatively incorporates the movement lines of cats and the fashion and unique bionic design. In the details of the design, it boldly integrates the image of cat's claws, giving the car a feline feeling.

AX7, with its ingenious appearance, application of AI ecology, comfortable seating, and diversified and integrated functions, will surely be favored by young consumers.

Similarly, SX6 has a distinguished appearance, wide internal space, all-sided configurations including entertainment and safety considerations, in order to make driving more convenient and comfortable. 

Meanwhile, some other high-quality products of Dongfeng will also appear in this event, including Dongfeng X3, SX5, X6, S500, M3, and RICH. DONGFENG NIGHT offers visitors the chance to experience a feast for the eyes.

The Dongfeng brand strategy will also be released in this event. Moreover, Peruvian music has been selected to go along with a dynamic and rhythmical dance to fully demonstrate the vibrant and youthful power of the company.

At the event, more than 200 invited guests, including high-ranking Chinese and Peru government officials, business tycoons and world-famous media and fashionistas, will witness the initial launch of AX4, AX7 and SX6.

Along with the new car launch event, test drives will be allowed for these three models on November 9, 2019 at Dongfeng Peru dealer 4S store (Address: Av.Oscar R.Benavides 5293-5221, Callao 07006 Peru) so that the guests can fully feel the excellent performance and unique charm of these three models.

In order to allow the consumers to understand the high-quality new cars more closely, Dongfeng Motor will also display these three new models in the dedicated display area of Jockey Plaza and other similar places.

About Dongfeng Motor Corporation

Founded in 1969, Dongfeng Motor Corporation (DFM) is one of the largest automobile groups in China with its business covering the full range of commercial vehicles, passenger vehicles, auto vehicle assemblies and parts, motor vehicle equipment and auto-related services. It currently has a total asset of 47 billion US dollars and a staff of 150,000.

Source: Dongfeng Motor Corporation
Keywords: Auto Transportation
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