BALI, Indonesia, Dec. 19, 2019 /PRNewswire/ -- Bali based specialty coffee company Expat. Roasters has launched a new packaging range to support their commitment to sustainability and is leading the way in Indonesia by executing strategies like this.
Launched in December 2019, Expat. Roasters has swapped out the traditional 1kg plastic foil lined coffee bag to a 2kg reusable tins for the wholesale sector of their business. The pilot program will start within Bali with big plans to roll out across their entire customer database throughout Indonesia in 2020.
"I truly believe it is almost impossible to evolve in business without considering your carbon footprint and the impact on the environment. With any innovation in our business, we look at quality, consistency and the environmental impacts before we go to launch and the new coffee bean packaging for our wholesale coffee customers is something I feel really excited about," says Expat. Roasters Founder Shae Macnamara.
"The beans will be roasted and packed as per usual in our Bali-based roastery and with each order the driver will swap the tins and replace with new ones. This eliminates all packaging for the customer. The tins have been made with a one-way valve so the quality will not be jeopardised," added Shae.
According to Statista.com, Indonesia consumes approximately 282 million kgs of coffee per year. This is broken down into all different forms of packaging from 1kg bags right through to single serves (5g). That's approximately 1 billion pieces of rubbish from coffee packaging alone.
The 200 gram retail coffee bags have also been replaced with a small aluminium tin with a 'GOOD COFFEE SWAP' campaign where once the customer returns the tin for a new one, they receive IDR10k of their next coffee tin purchase.
Other CSR practices within Expat. Roasters include the up-cycle of their leftover brewed coffee turned into soap bars which can be found in their retail outlets in Bali.
Expat. Roasters is continuously working to foster the burgeoning coffee and barista community of Indonesia introducing the culture of making a good brew across, one cup at a time.
Media inquiries
Jessica Melky
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About Shae Macnamara
Shae's career in coffee stems beyond 20 years, travelling extensively throughout Europe, USA, South America and Asia learning the art of coffee, differences within coffee cultures and working directly with producers and farmers.
In 2007 Shae set up a cafe in Venice, Italy and has since consulted on cafe openings in Australia, Europe and Asia. In recent times, Shae was the National Coffee Ambassador for Grinders Coffee, one of Australia's largest coffee group, where he implemented national training programs and worked on all aspects from crop to cup. Before moving to Bali to set up Expat. Roasters, Shae was the national chairman on the ASCA board, accredited for sensory and technical judging. In 2016, Shae was awarded the Australian champion in the Coffee and Good Spirits competition and he went on then to Shanghai and was awarded 4th in the world.
Now at the helm of Bali's most recognised coffee brand, Expat. Roasters, Shae leads a team of talented baristas, roasters and servers with the vision of providing world class coffee in Indonesia. Shae plans to expand into Indonesia and beyond, with a Jakarta site the first of many opening in 2020.
About Expat. Roasters
Expat. Roasters is a specialty coffee producer driven by desire to produce and exceptional, unpretentious brew, from the ground up. Expat. Roasters works closely and respectfully with Balinese farmers and producers to source finest local products to complement their nomadic collections of beans around the globe. Expat Roasters strive to foster the burgeoning coffee & barista community of Bali. Introducing the culture of making a good brew across the island, our mission is to give access to education and trainings to coffee professional.
Photo - https://photos.prnasia.com/prnh/20191219/2676360-1?lang=0
