The First Mass Production of its Kind Now Realized
Global Sales to Begin This Fall
Key Points:
1) Five of GOLDWINS's brands simultaneously announced collections using Brewed Protein™️ fiber.
2) Eight years after the start of joint development with Spiber, the company has finally achieved sales expansion under a mass production system.
3) Products using Brewed Protein™️ fiber, a new next-generation material originating in Japan that is expected to provide a new solution to various environmental issues, will be available globally this fall.
TOKYO, April 18, 2023 /PRNewswire/ -- GOLDWIN INC. (Headquarters: Shibuya-ku, Tokyo; hereafter "GOLDWIN") announces the launch of its Fall/Winter 2023 collection of five brands simultaneously using the structural protein material Brewed Protein™️ fiber, which has been jointly developed with Spiber Corporation (Headquarters: Tsuruoka City, Yamagata Prefecture; hereafter "Spiber") since 2015.
This collection will be the first to be sold on a larger scale under a mass production system and will be available globally starting this fall.
The first product developed using Brewed Protein™️ fiber was the Planetary Equilibrium Tee, a T-shirt released by The North Face in August 2019. In November 2020, we launched the knitwear The Sweater from our original brand Goldwin. And last fall, we launched a shell jacket and fleece from Goldwin's project "Goldwin 0". We also launched a denim jacket and pants in March this year.
Until now, all products were sold in limited quantities by lottery due to the limited production of Brewed Protein™️ fiber. With mass production of Brewed Protein™️ polymer at Spiber's Thailand plant beginning in early 2022—8 years after the start of the joint development initiative between Goldwin and Spiber—we have now achieved the first-ever mass production of Brewed Protein™️ fiber. After many years of joint development, five brands—The North Face, Goldwin, nanamica, The North Face Purple Label, and Woolrich—have all launched products featuring Brewed Protein™ fibers at the same time.
Goldwin and nanamica, which are expanding overseas, are also sold at directly managed overseas stores. In addition, for The North Face and Woolrich, we plan to collaborate with overseas operators for global sales, and we will update information on our product lineup as needed for the product launch this fall.
We have set an activity goal of shifting 10% of our newly developed products to those using Brewed Protein™️ by 2030. Through this joint development, we will rethink the relationship between nature and humans, and continue to consider a completely new way of using materials, products, and economics that combine functionality and environmental friendliness to a high degree. We believe that by designing and proposing sports apparel that will accompany future lifestyles in beautiful harmony with nature, we can make a significant contribution to the sustainable development of human society, and we will continue to pursue research and development in partnership with Spiber.
Official Materials: https://goldwininc.box.com/s/d6mrcu34l09xanidkmvtxpcu424s7cx0
Official website: https://spiber.goldwin.co.jp/
Archived Movies*: https://vimeo.com/event/3165944/896ad4ebe9
*Only from March 24, 2023 to April 23, 2023
