Honor Unveils the Honor 7A in Indonesia, the Most Accessible Smartphone with Dual-Lens Camera and Face Unlock

2018-06-04 19:45 1112

JAKARTA, Indonesia, June 4, 2018 /PRNewswire/ -- Honor, a leading smartphone e-brand, today announced the launch of Honor 7A, one of its most affordable smartphones especially designed for users who enjoy great fun and convenience in everyday use. The launch event received overwhelming support and participation from business partners, media, influencers and Honor fans, marking Honor 7A's official debut in Indonesia. With the launch of Honor 7A, Honor is committed to provide a wide range of choices for Indonesian customers by presenting smartphone with cutting edge features such as dual-lens camera and Face Unlock. The product launch also brings the experience of high-end smartphone's features with reasonable price for everyone.

Honor 7A
Honor 7A

The new Honor 7A comes with Face Unlock feature that ensures ease-of-use, high-definition dual-lens rear camera that delivers exceptional photo quality, and a large Honor FullView Display. All of these flagship features are seamlessly integrated in a slim body that is offered at an extremely affordable price point of Rp 1.899.000. It gives customers more option for smartphone that suits their needs with competitive price yet offering high value. Honor 7A will be available in black and blue and will be sold exclusively on Shopee at 12 PM on Thursday, 7th June 2018.

 "As an innovative and trend-setting brand, Honor is dedicated to bringing unrivaled products with unbeatable value to all our consumers in Indonesia," said Mr. James Yang, the President of Honor Indonesia. "Honor is excited to bring yet another competitive product, the Honor 7A here to our partners and fan community. This new smartphone brings flagship features such as Face Unlock, dual camera and FullView display to the most attainable price range. We have confidence that the Honor 7A will grab the hearts of the young and young at heart."

Christin Djuarto, Director of Shopee Indonesia said, "Shopee and Honor have started our partnership since the very beginning of Honor launch in Indonesia. Honor 9 Lite's success is good start of our partnership, hence we will continue providing users with greater variety of choices as well as strengthening Shopee's position in the electronics category. We believe with the key features, Honor 7A, is able to accommodate the desire of high quality smartphone for millennials and gadget enthusiasts in Indonesia. Therefore, we are confident this smartphone will be a great buy for Indonesians."

Ever since Honor started to set its footsteps in Indonesia in March 2018, this young smartphone e-brand had already achieved miraculous results in this market. In April, it broke the record of Shopee by selling the most units in the first minute during smartphone flash sales. This showcases Honor's effective sales strategy in collaborating with e-commerce platform in Indonesia by reaching their buyers instead of staying with traditional sales in brick-and-mortar settings. In China, Honor was the number one smartphone e-brand in 2017 in terms of sales performance. Its sales grew significantly on last year's Black Friday in the United States and Europe. Meanwhile, Honor also witnessed success in Russia as the third biggest brand in market share.

About Honor 7A

Capture uniqueness with high-definition dual-lens camera

Honor 7A is equipped with a dual-lens 13MP + 2MP rear camera which captures people and scenes in high definition, marking a milestone in bringing dual-lens capability to budget smartphones. With the dual-lens camera, you can enable the bokeh effect for portrait shots, bringing professional photography at your fingertips. Honor 7A is also featuring an 8MP front camera with a built-in selfie toning light to make your night time selfies look better than ever.

Easily unlock your phone with Face Unlock

Face recognition is fast and convenient compared to other unlock methods. Honor is one of the first mobile brands to bring this advanced feature to the budget smartphone. The Face Unlock function of Honor 7A uses 1024 sets feature dimensions to capture your face. You can unlock your phone by simply looking at the screen. Honor 7A also integrates a fingerprint sensor to provide you one more option to quickly unlock your phone when your face is partially covered with a mask, a scarf or a pair of sunglasses.

Enjoy more fun with better experience

Honor 7A comes with 5.7 inch Honor FullView Display screen. The 18:9 ratio screen offers an immersive viewing experience that is akin to that in the theatre. The smartphone is powered by an octa-core processor and features the latest Android 8.0 system and EMUI 8.0 user interface, which unleashes a new level of functions and performance in a multi-tasking environment. The smartphone embraces a 360 degree circular symmetric middle frame design and have uniform curvature on all sides and corners. It also has a compact body at just 7.8 mm in thickness, conveying an elegant appeal.

Visit honor's Official Store on Shopee:

About Honor

Honor is a leading smartphone e-brand. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at or follow us on:

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Honor 7A Product Images:

Honor 7A (Black)

Honor 7A (Blue)

James Yang, President of Honor Indonesia
James Yang, President of Honor Indonesia

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Source: Honor