Industrial Designers Society of Hong Kong: The Third Edition of "ReMIX" Creative Business Partnership Program Returns Inviting Local Designers to Launch Crossover Products with Nine Brands Showcasing Hong Kong's Creative Charm

HONG KONG, Oct. 18, 2023 /PRNewswire/ -- "ReMIX · Yesterday's Future, Invent Tomorrow!" (ReMIX), a creative business partnership program, is organized by Industrial Designers Society of Hong Kong (IDSHK). The program aims to foster business connections between local designers and premium local brands, creating synergies that provide designers with more development opportunities and space while giving brands a fresh new look, enhancing Hong Kong's image as a center for innovation and creativity. The designer has successfully created more than forty eye-catching crossover products for eleven local high-quality brands in the past two editions of ReMIX. These products have not only gained popularity in the market but also elevated the market influence of Hong Kong brands and the professional status of Hong Kong designers.

This year, ReMIX has forged partnerships with nine local premium brands in Hong Kong, including Leung So Kee, Koon Wah Food, A-Fontane, Law Knitters, BAST Lighting, Super X, LOG-ON, Momax and INFINITE. These brands encompass a wide range of product categories, such as personal goods, food, home products, electronic devices, knitwear, and trendy items, offering industrial designers diverse creative spaces to explore. The third edition of ReMIX is currently seeking exceptional local industrial/product design teams/companies from diverse fields to participate. Regardless of their expertise in fashion design, interior design, or architecture, all are welcome to establish creative business partnerships with the aforementioned nine local premium brands, working together to create refreshing crossover products.

The organizer will extend invitations to nearly a hundred design teams/companies for interviews. The selected design teams/companies will not only have the opportunity to collaborate with local premium brands and launch crossover products, but they will also enjoy design fees, royalty fees and design credit. Furthermore, the organizer will enhance the market exposure of the products through local and international exhibitions, as well as various sales channels. Additionally, the selected design teams/companies will be invited to join overseas delegations, step onto the international stage, and have the chance to be interviewed by the media, contributing to the promotion of local designers and brands.

Mr. Ball CHEUNG, President of IDSHK said: "During the prosperous development of Hong Kong's industrial sector in the last century, a dedicated group of industrial designers propelled numerous renowned Hong Kong brands globally. However, with the recent surge in the re-industrialization trend, these brands, which have been deeply ingrained in Hong Kong for decades, must innovate to address the constantly evolving market demands. In this regard, IDSHK recognizes the significance of ReMIX in injecting vitality into Hong Kong brands and attracting more attention and recognition to local design, thereby further advancing the development of the industrial design field in Hong Kong."

Design teams/companies interested in participating in this year's ReMIX can now submit their CVs and portfolios on the Industrial Designers Society of Hong Kong website. The submission period will be open until October 25, 2023. Eligible teams will be notified to proceed to the second step of the application, which involves selecting interested partner brands (up to a maximum of four partner brands) through the online system. They will also be required to present their collaboration proposals and outline the potential business opportunities with the chosen brands. After evaluation by the advisory panel, the selected teams will be invited to have interviews with brand representatives and professional consultants to further showcase their ideas for the final selection.

To learn more details, please visit the website of ReMIX (https://remix.idshk.org/en-us), or contact the ReMIX secretariat at 3586 8831 or email remix@idshk.org for inquiries.

Application Procedure:

Application Eligibility:

• Individual, design team of 2-3 designers (at least half of the team members must be a HKID card holder) OR a Hong Kong registered company.
• One of the team members must be − a member of IDSHK OR
  • an industrial designer with qualification* and at least 3 years of working experience OR
  • an industrial designer without relevant qualification but have more than 5 years of working experience in product design.

*Qualification means a recognized diploma/ associate degree/ university degree holder or above in product/ industrial design or related disciplines.

Assessment Criteria:

• Design team/design company's background and experience
• The ability, skills and experience in related fields
• Insights about brand's opportunities including product development trends

Assessment Panel:

Brand Advisory Panel:

About Industrial Designers Society of Hong Kong

Founded in 2002, Industrial Designers Society of Hong Kong (IDSHK) aims to promote the state-of-the-art and professional practice of Hong Kong's industrial design (ID), and to leverage its status. Over the years, IDSHK has been committed to promoting and striving for the rights of industrial designers by enhancing their competitiveness, providing them with industry-related knowledge and promoting exchanges with local, the Mainland and international professional organisations. IDSHK has successfully established collaborations and strategic alliance partnership with industrial bodies and education institutes and is continuing to support industrial design education.

IDSHK grasps the pulse of the society and technology evolvements with innovative ideas to provide members with updated relevant knowledge and connections to keep pace with the times. Gather all parties' strength and cooperate to create a brilliant future design prospect.