JAKARTA, Indonesia, June 18, 2020 /PRNewswire/ -- Kantar Indonesia, Worldpanel Division announces the launch of the 2020 Indonesia Urban Brand Footprint Ranking. Brand Footprint is an annual study by Kantar that measures which brands are the most chosen ones by consumers. Brand Footprint covers FMCG sectors, e.g. food, beverages, home care, dairy, health and beauty products. Indonesia Urban ranking covers 85% of total Urban households and represents 30 million within the urban areas of Indonesia.
Venu Madhav, General Manager of Kantar Indonesia, Worldpanel Division shared that "Opportunities for brands to grow is there; however, brands cannot afford to expect growth to happen organically. Brands will still need to ensure that they remain relevant to the consumer and earn their growth".
Key findings of Brand Footprint Indonesia Urban:
Fanny Murhayati, Marketing Director of Kantar Indonesia explained that "Brands need to engineer and fight the growth. For any brand, the best way to find new shoppers is to pull on as many strategic levers for growth as possible. It can be increasing buyer base through attracting non buyers, more geographic location, creating more categories and encourage shoppers to purchase more frequently."
Table 1. Most Chosen Brands in Indonesia Urban
2018 Rank |
Brand |
Consumer Reach Point (in million) |
CRP Growth Vs. YA |
|
1 |
Indomie |
1,315 |
7 |
|
2 |
So Klin |
876 |
15 |
|
3 |
Kapal Api |
693 |
4 |
|
4 |
Royco |
612 |
0 |
|
5 |
Mie Sedaap |
588 |
2 |
|
6 |
Indofood |
501 |
5 |
|
7 |
Frisian Flag |
485 |
-9 |
|
8 |
Lifebuoy |
428 |
3 |
|
9 |
Downy |
427 |
19 |
|
10 |
Sunlight |
421 |
3 |
About Kantar: Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
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