SINGAPORE, June 1, 2023 /PRNewswire/ -- Since its inception in 2016, Angel Baby Box Pte Ltd, founded by Dr Sharon Heng and Ms. Alice Au, has made waves in the industry with their first product, the Angel Babybox®. This luxurious baby box, inspired by the Finnish baby box tradition, has received international accolades and recognition. Drawing inspiration from Finland's successful reduction in infant mortality rates through the baby box program and driven by a continued passion for designing innovative and luxurious baby products, Sharon and Alice decided to relaunch the brand as KIKI & SEBBY® in 2022 to further expand their offerings and push their business to new heights.
KIKI & SEBBY® is not just a brand; it is a heartfelt tribute to Sharon's two young children, Kiki and Sebby, who have been the driving force behind its inception and growth. The love for children and their growth journey is instrumental in shaping the brand's journey from its very beginnings. As KIKI & SEBBY® expands and matures, it will always stay connected to the essence of Kiki and Sebby, evolving in parallel with their growth and influencing the brand's path forward. This deep connection with its namesakes ensures that KIKI & SEBBY® will continue to embrace the innocence, purity, and creativity of children, bringing forth innovative and sustainable baby products that resonate with parents around the world.
KIKI & SEBBY® embodies a profound love for children and an unwavering commitment to the environment. Every KIKI & SEBBY® product is meticulously designed to provide safety, comfort, and luxury for little ones. But their mission goes beyond that – the brand strives to create a world where children can thrive while preserving the planet for future generations. Sustainability is at the core of their ethos, reflected in their eco-friendly manufacturing processes and durable, long-lasting designs that reduce waste.
Collaborating with a team of talented designers, KIKI & SEBBY® has been tirelessly developing an exciting range of new products, all crafted using sustainable and responsibly sourced materials. With the Angel Babybox® serving as a foundation, the brand has since expanded its offerings to cater to families seeking beautifully luxurious and sustainable products. In 2022, KIKI & SEBBY® launched an exquisite textile range featuring muslins, sleeping bags, comforters, and much more. However, the anticipation grows even further as 2023 marks the highly anticipated launch of the SBROUT® Baby Sleep Habitat System, an ingeniously innovative piece of modular furniture that embodies everything KIKI & SEBBY® stands for - sustainability, longevity, and cutting-edge design.
The SBROUT® Baby Sleep Habitat System was nominated in the inaugural Kind + Jugend ASEAN Innovation Award - a premier trade show for baby and kids products in the ASEAN region - in the 'World of Kids Furniture' category. It has also been shortlisted as a finalist for the esteemed Junior Design Awards 2023 in the highly coveted category of 'Best Cot/Cot Bed Design'. The Junior Design Awards are widely regarded as one of the most respected accolades in the UK, making it an immense honour for KIKI & SEBBY® to be included among the esteemed finalists. As the only company from Singapore to be nominated for the prestigious Junior Design Awards 2023, KIKI & SEBBY® has earned a place on the global stage, showcasing its excellence and ability to compete with the world's best children's design brands.
"We are thrilled to now showcase the SBROUT® Baby Sleep Habitat System at a few baby fairs in Singapore," says Alice Au, co-founder of KIKI & SEBBY®. "This product embodies our brand's core values of sustainability, innovation, and safety[1]. We are proud to offer parents a truly versatile and eco-friendly solution that grows with their child while providing a safe and comfortable sleep environment."
The highly anticipated product will be making its official debut in Singapore at two prominent events - Takashimaya Baby Fair (17 May – 4 June, Takashimaya Shopping Centre, B2 Atrium) and Mummys Market Baby Land Fair (19 – 21 May, Suntec City Convention Centre Hall 403 & 404, Pavilion 1). These events provide the perfect platform for parents to explore the innovative features and exceptional quality of the SBROUT® Baby Sleep Habitat System and experience firsthand the versatility and sustainability of this award-nominated baby sleep habitat system.
KIKI & SEBBY® places strong emphasis on environmental sustainability, a core value that is deeply ingrained in the products they design and bring to market. The founders firmly believe that taking care of the world we live in now ensures a better future for our children. The brand's rapid rise to prominence is a testament to its unwavering dedication to excellence.
At KIKI & SEBBY®, the love for children and the environment intertwine harmoniously. Their commitment to quality, sustainability, and innovation sets new standards in the baby product industry. By choosing the brand, parents not only embrace beautifully crafted and safe products but also empower themselves to make a positive impact on the world. With each purchase, they contribute to a greener future and create a world where children can flourish, surrounded by products that embody love, care, and a genuine passion for their well-being and the world they will inherit.
KIKI & SEBBY® products are conveniently accessible through their website and multiple e-commerce platforms. Additionally, they can be found at Thomson Baby, located within Thomson Medical Centre and KrisShop. The brand's products also will soon be available at renowned retail destinations such as Takashimaya Shopping Centre and TANGS.
For more information on KIKI & SEBBY®, please visit www.kikisebby.sg
[1] SBROUT® Baby Sleep Habitat System meets the British Standard safety requirements BS: EN 1130 (Crib), EN 716-1 (Cot), EN 17191 (Mini Chair), and EN 16890 (Mattress).
