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LG Display Demonstrates Spatial Innovation Through Transparent OLEDs at CES 2022

2021-12-27 04:00 2534

SEOUL, South Korea, Dec. 27, 2021 /PRNewswire/ -- LG Display announced today that it will introduce its new Transparent OLED solutions at CES 2022.

To modernize home life, LG Display is unveiling its latest concept, 'OLED Shelf,' which combines two Transparent OLED displays, one above the other, and seamlessly blends into any living room decoration as it is hanging off from the shelf on the wall. The OLED Shelf is perfect for displaying TV shows or gallery paintings, further demonstrating Transparent OLED displays' ability to transform any home interior into a living space that exudes modernity.

LG Display is introducing its 'Shopping Managing Showcase,' a Transparent OLED display fitted inside a wooden display stand, which will reinvent the offline shopping experience. The Shopping Managing Showcase can display eye-catching visual content on the screen that harmonizes with the products on display behind to better grab the attention of shoppers.

LG Display is also unveiling its 'Show Window,' which consists of four 55-inch Transparent OLED displays. The distinctive Show Window maximizes the advertising potential of window displays by delivering a more unique and informative shopping experience.

When it comes to the office, LG Display will be showcasing its 'Smart Window' which is specially designed for the office of the future. By applying this Transparent OLED technology to conference room windows, the advanced Smart Window can help teams maximize their productivity by transforming into an expansive screen for video conferencing and presentations without compromising the open view of a normal glass window.

LG Display commercialized 55-inch Transparent OLED displays with 40 percent transparency in 2019, and since then the company's expansive and versatile Transparent OLED displays have been applied in various spaces such as shopping malls, museums, and subways.

According to a recent study by the Boston Consulting Group (BCG), the global transparent OLED display market is predicted to expand continuously at a compound annual growth rate of 116 percent over this decade, reaching a total value of around USD 2.7 billion by 2025 and USD 10 billion by 2030.

"With our industry-leading Transparent OLED technology, we will continue to introduce innovative high-end solutions that allow our customers to enjoy unprecedented experiences," said Lee Hyeon-woo, Senior Vice President and Head of Life Display Business Group at LG Display.

Media Contact:

Jean Lee, Senior Manager, Global Communications
Tel: +822-3777-1689
Email: jean.lee@lgdisplay.com

Source: LG Display
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