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LG SIGNATURE Brings Alessandro Mendini's Last Original Sketch to Life

Luxury Brand Partners with Design House to Create Unique Version of World Famous Alessandro M. Corkscrew
LG SIGNATURE
2020-05-27 07:00 1060

SEOUL, South Korea, May 27, 2020 /PRNewswire/ -- LG SIGNATURE is thrilled to present a special limited-edition "Alessandro M." corkscrew, which was inspired by the ultra-premium brand's lineup of distinctive appliances. As Alessandro Mendini's last original hand-sketched design, the exclusive corkscrew will be provided as a gift to customers who purchase the LG SIGNATURE Wine Cellar in selected markets.

Alessandro Mendini
Alessandro Mendini

Earlier this year, LG SIGNATURE collaborated with Atelier Mendini - the design studio co-founded by the late designer - to bring Mendini's exclusive last original sketch to life. The special edition corkscrew, of which just 1,500 have been produced, will be available for a limited time globally starting with the US market. 

Drawn together by a mutual love of beautiful, functional design, LG SIGNATURE and Alessandro Mendini enjoyed a special partnership that began in 2018 when Mendini himself directed the triumphant LG SIGNATURE ARTWEEK, a series of curated exhibitions. At the time, he noted that LG SIGNATURE shares one of his core philosophies as an architect and designer, stating "The moment I saw LG SIGNATURE products, I sensed that the brand strives for harmony between function and design to the extreme."

"It gives us great joy to present this limited-edition corkscrew which we see as a true celebration of art and technology coming together," said Kim Jin-hong, head of LG's Global Marketing Center. "It is also such an honor to be able bring Alessandro Mendini's very last original sketch to life and know that it will bring so much value to LG SIGNATURE customers."

To learn more about LG SIGNATURE, please visit www.LGSIGNATURE.com.

About LG SIGNATURE

LG SIGNATURE is the first ultra-premium brand across multiple product categories from global innovator LG Electronics. Catering to the most discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the very best of everything LG has to offer, the distinctive LG SIGNATURE products were designed with their true essence in mind – streamlined to focus on each product's essential function while maintaining the LG SIGNATURE's modern, signature design. www.LGSIGNATURE.com.

LG SIGNATURE Alessandro M. Corkscrew Original Hand Sketch
LG SIGNATURE Alessandro M. Corkscrew Original Hand Sketch

 

LG SIGNATURE Alessandro M. Limited Edition
LG SIGNATURE Alessandro M. Limited Edition

 

LG SIGNATURE Wine Cellar
LG SIGNATURE Wine Cellar

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Source: LG SIGNATURE
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