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SINGAPORE, Feb. 25, 2019 /PRNewswire/ -- MOBKOI, House of Mobile Advertising, established its Asian presence with offices in Singapore, Hong Kong and Tokyo to support its global brand partners such as Richemont, LVMH and Audemars Piguet to name a few.
In December 2018, MOBKOI was awarded "THE NEXT BIG THING'' by GroupM Singapore. "We are very grateful to be receiving this award which is a testament to the quality of our work, our client services and the great results we have been delivering for brands. We are very excited to build on this success and structure yearly partnerships in 2019 - a cornerstone of our rapid expansion plan in Asia," explained Philip Tabet, Managing Director, APAC at MOBKOI.
Quentin Le Pape, CEO and Co-Founder of MOBKOI commented: "Asia is a fascinating region for mobile advertising based on local market knowledge, trust and results. We have mastered the Art of Polite Advertising and our team is very excited to be building brands in Asia!"
MOBKOI has become the No.1 reference for full screen mobile advertising, trusted by over 300 Premium and Luxury brands globally. The company offers a complete bespoke approach to full screen creatives, direct access to media and transparent reporting on a site-level. With a portfolio of over 4,000 publisher partners such as Conde Nast, Hearst and Bloomberg, MOBKOI enables full screen advertising by loading their formats under publisher's content, which are always user-initiated for a seamless and immersive brand experience.
MOBKOI's creative concepts are performing 2.5x better than the industry benchmark on branding metrics. All units are crafted to meet real business objectives while respecting end-users and premium editorial content, resulting in 25% higher viewability than standard banners and generating 75% higher user engagement rate per campaign.
About MOBKOI
MOBKOI, House of Mobile Advertising was founded in 2014. Today it counts 80 mobile advertising experts across 8 offices located in London (HQ), Paris, Frankfurt, New York, Geneva, Tokyo, Hong Kong and Singapore. In June of 2017, You & Mr Jones -- Founded by ex agency Vet David Jones (former Global CEO of HAVAS) acquired a majority stake in MOBKOI to build on the world's first BRANTECH™ Group.
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