Nitto Extends Partnership with ATP until 2025

2020-09-11 14:00 1223

OSAKA, Japan, Sept. 11, 2020 /PRNewswire/ -- Nitto Denko Corporation (Headquarters: Osaka; President, CEO & COO: Hideo Takasaki; "Nitto", hereafter) has announced on September 11, a five-year extension of their highly successful partnership with the ATP until 2025. The extension will see Nitto continue as a title partner of the season-ending Nitto ATP Finals, in partnership with the ATP, the Italian Tennis Federation (FIT), and the City of Turin. Nitto will also become a year-round Gold Partner of the ATP Tour and its Official Athletic Tape Sponsor.


The Nitto ATP Finals is the year-end finale of the ATP Tour season, where the world's best men's players battle it out for the Tour's most prestigious title. Nitto's approach, of amazing and inspiring people through its innovative products and services, shares many commonalities with the Nitto ATP Finals, where the world's top players strive to become the best of the best, inspiring fans with their performance. Based on this, Nitto has been sponsoring the event since 2017, with the company's vision of "supporting those who take on challenges."

From 2021-2025, the Nitto ATP Finals will be held in Turin, in collaboration with the ATP, FIT and City of Turin. In addition, by becoming a year-round Gold Partner and Official Athletic Tape Sponsor of the ATP Tour from 2021, Nitto will provide its athletic taping products to the ATP Medical Team to support many tennis players throughout the season.

Hideo Takasaki, Nitto President, CEO & COO, said: "We are delighted and excited to be extending our partnership with the ATP and our long-term commitment to the Nitto ATP Finals. As a Gold Partner of the ATP Tour and its Official Athletic Tape Sponsor, we look forward to supporting tennis players participating on Tour throughout the season. In Turin, a city with a strong spirit of innovation, we are confident the Nitto ATP Finals will be an event that amazes and inspires people all over the world."

Andrea Gaudenzi, ATP Chairman, said: "We are very proud to extend our partnership with Nitto for five more years. Nitto are global industry leaders and have fully embraced their sponsorship of our season-ending event since our partnership began three years ago. Together with the FIT, we look to build upon that relationship and the record growth the event has achieved during its time in London. We also look forward to working closely with Nitto as our year-round Tour partner, as they assist in protecting players' health by providing top-quality athletic taping-related products for use at events across the season."

Chiara Appendino, Mayor of Turin, said: "Turin is excited to welcome the Nitto ATP Finals in 2021 and write the next chapter in the event's rich history. To be doing so with the long-term commitment of a world-leading partner like Nitto is a real statement of belief in Turin's ability to deliver an exceptional and innovative event."

Angelo Binaghi, FIT President, said: "We would like to thank Nitto for their invaluable commitment and support of the ATP Finals. The event has already received tremendous commercial interests from major global brands and will be a historic milestone for tennis in Italy, helping to inspire the next generations of players and fans."

The Nitto ATP Finals in 2019 delivered record social and digital engagement, including 400 million impressions, 69 million video views and 12 million social interactions via ATP Tour and Tennis TV channels.


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Source: Nitto Denko Corporation