HONG KONG, April 26, 2023 /PRNewswire/ -- Sa Sa International Holdings, a leading beauty product retailing group in Asia, is leveraging the SAP Emarsys Customer Engagement platform to deliver a personalized online-merge-offline (OMO) experience that elevates interactions at every stage of customer lifecycle.
Established in 1978, Sa Sa is a market leader that has continuously evolved with the changing needs of its customers. In recent years, it has built infrastructure and processes to bring customers a seamless OMO experience across a network of physical stores in Hong Kong and Macau; and global online platforms (excluding Mainland China, Hong Kong and Macau).
SAP Emarsys e-Commerce enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimizes both acquisition and retention. The solution allows Sa Sa to collect and analyze data from its various consumer demographics and gain real-time visibility into their shopping and buying preferences. These consumer insights enable Sa Sa to curate appropriate online product portfolios and offer the right mix of loyalty programs, such as rewards points and cash-back incentives geared to different customer groups. In addition, the solution helps Sa Sa build strong activation programs, utilizing marketing automation and real-time personalization to create sophisticated insights-driven campaigns that drive real business outcomes.
Sa Sa leverages three key SAP Emarsys e-Commerce modules:
"The SAP Emarsys e-Commerce solutions elevate Sa Sa's customer engagement to the next level by offering intuitive and relevant online experiences to our customers," said Hong Li, Director of eCommerce of Sa Sa International Holdings Limited. "Sa Sa thrives on staying close to what our customers expect and thus it is important to have real-time panoramic visibility of customer data at every point in the customer lifecycle journey. With Emarsys, our data analysis capabilities are continuously improving so we can discover the best way to engage, retain and expand our customer base, with data-driven customer programs."
Esmond Tong, Managing Director, SAP Hong Kong, said: "Today's retail environment is complex and competitive, shaped by new technologies and fast-evolving customer behavior and preferences. SAP Emarsys presents a single, integrated platform where customer-centric market leaders like Sa Sa can build, execute and scale real-time marketing campaigns. With Emarsys, Sa Sa is growing its customer lifetime value through omnichannel interactions that are personalized, intelligent and compelling."
Learn more about SAP Emarsys Customer Engagement here or talk with us at +852 2150 2799.
About SAP
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About Sa Sa
Sa Sa is a leading beauty product retailing group in Asia. Embracing the proven concept of "one-stop beauty product specialty platform", Sa Sa provides diverse quality products under more than 600 brands ranging from skincare, fragrance, make-up, hair care and body care products, health & fitness products as well as beauty gadgets. Through operating more than 180 retail stores in Hong Kong and Macau SARs, Mainland China and Malaysia, as well as multiple online platforms, Sa Sa offers a customer-centric omni-channel shopping experience for consumers.
Listed on the Hong Kong Stock Exchange in 1997, the Group is included in the FTSE Index Series, MSCI Index Series and S&P Index Series.
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