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TCEB -- Business strengthens automation and robotics sectors under Thai Government's 4.0 initiative

2019-03-07 23:30
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Positions Kingdom as ASEAN hub for advanced automation system and robotics technology driven trade shows

BANGKOK, March 7, 2019 /PRNewswire/ -- The Thailand Convention and Exhibition Bureau (TCEB) -- Business is strengthening the country's ability to win lucrative advanced automation system and robotics technology trade events that are transforming the country's economy under the Thai Government's 4.0 model.

TCEB’s Senior Vice President -- Business Mrs. Nichapa Yoswee and EEC Office of Thailand's Dr. Djitt Laowattana (PhD) at today's press conference to announce TCEB -- Business' plan to strengthen automation and robotics sectors under Thai Government's 4.0 initiative.
TCEB’s Senior Vice President -- Business Mrs. Nichapa Yoswee and EEC Office of Thailand's Dr. Djitt Laowattana (PhD) at today's press conference to announce TCEB -- Business' plan to strengthen automation and robotics sectors under Thai Government's 4.0 initiative.

Dr Djitt Laowattana (PhD), the founder of the Institute of Field Robotics (FIRO) at King Mongkut's University of Technology who is also on the committee of the Robotics Cluster and Executive Advisor, Eastern Economic Corridor (EEC), endorses trade show as a tool and a platform to drive the utilisation of automation system and robotics technology in manufacturing industry.

"Trade shows are primary platform to increase the competitiveness of Thai industrial sectors. The introduction of technology innovation in manufacturing process will result in widespread utilisation of automation system and robotics technology," Dr Djitt said. "Thailand offers several ASEAN's leading automation system and robotics technology trade shows that provide the key tools and components for quick progression of the country's burgeoning automation and robotics industries."

According to the International Federation of Robotics (IFR), Thailand's automation and robotics industries are expected to enjoy 19% growth in 2019, the highest growth rate in ASEAN and the fourth highest in the world.

Thailand's long-established automotive parts and manufacturing, electrical and electronics and food processing sectors are well positioned to advance the country's high market potential in industrial robotics. The automotive parts and manufacturing sector, coupled with the electrical and electronics sector are two major industries responsible for driving global automation and robotics growth, with a combined market share of 64%.

Mrs. Nichapa Yoswee, TCEB's Senior Vice President -- Business, said, "TCEB's focus is to identify, attract and support events in 10 key industries under the Thai Government's 4.0 initiative. Thailand's solid trade show foundation is ready for a strategic upgrade into the technology driven advanced automation system and robotics manufacturing sectors.

"TCEB is committed to strengthen the automation system and robotics technology trade shows under our new 'Thailand Redefine Your Business Events' branding. We're also launching a tactical '360 Degree Exhibition Success' campaign, targeting both Thai and overseas organisers, exhibitors and trade visitors, to help make Thailand the ASEAN hub for automation system and robotics technology trade shows."

Thailand is home to at least five of ASEAN's largest trade shows for machine tools, automotive manufacturing and industrial machinery. All told they cover 90,000 square metres of net space and are at the forefront of automation system and robotics technology for various industrial sectors.

These include INTERMACH, 8-11 May, ASEAN's leading industrial machinery and subcontracting exhibition connecting intelligent manufacturing solutions, including artificial intelligence and robotics; Propak Asia, 12-15 June, Asia's premier platform for processing and packaging industries; Manufacturing Expo, 19-22 June, ASEAN's leading machinery and technology event that first introduced automation and robotics technology in 2018; and METALEX, 20-23 November, ASEAN's largest international machine tool and metalworking technology trade exhibition and conference that plans to showcase the region's latest metalworking technology in 2019.

In addition, AUTOMACH, the largest automation and machine tools technology exhibition in Thailand's Eastern Economic Corridor (EEC), is also joining the fray in 2019 after a recent repositioning. Scheduled to be held from 14-16 March, the event is being rebranded as 'AUTOMATION Expo' with TCEB support, aiming to become the leading platform for automation system and robotics technology.

About TCEB 

The Thailand Convention & Exhibition Bureau (TCEB) has been the country's official government agency supporting, promoting and developing global and regional business events (Meetings, Incentives, Conventions and Exhibitions - MICE) in Thailand since 2004. As a strategic partner and sanctioned liaison, TCEB co-creates successful solutions with companies and organizations to realise MICE events of every scale and type.  

For further information, please contact:

Mr. Chakrapong Pongwecharak
Manager, Marketing Strategy Department
Thailand Convention and Exhibition Bureau 
Email: chakrapong_p@tceb.or.th  
Tel: 66 2 694 6000 ext 6097

Photo - https://photos.prnasia.com/prnh/20190307/2396562-1

Source: Thailand Convention & Exhibition Bureau (TCEB)
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