SAO PAULO, Feb. 21, 2019 /PRNewswire/ -- TCL, top-three global television brand and leading consumer electronics company, today announced that it will become the regional partner of the CONMEBOL Copa America Brasil 2019, the world's oldest international continental football competition and one of the most influential football championships, held from June 14 to July 7 in five Brazilian cities.
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TCL's partnership with the football tournament, which will be played by South American football teams including Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay, Venezuela, and two guest teams, Japan and Qatar, will come into effect from February 21, 2019 to December 31, 2019. It is TCL's latest collaboration in its extensive list of sponsorship programs, showing its passion to connect with growing sports communities and fulfilling its commitment to global consumers.
As the official partner of the tournament, TCL will enjoy brand exposure via pitch-side adverts, referees' uniforms, and VAR equipment, as well as extensive promotional activities across online and offline channels. In addition, TCL will exclusively provide industry-leading TV products across all venues, allowing football fans to enjoy a high-definition, immersive viewing experience.
To reach out to more football fans, TCL will also roll out a series of co-branded marketing activities with the CONMEBOL Copa America Brasil 2019, including launching co-branded products, TV commercials, souvenirs, among other initiatives in designated markets. The company will also host official site activations across all venues, where football fans can experience TCL's diversified smart products and enjoy promotional discounts. Furthermore, it will launch give-away campaigns to give football fans the chance to win tickets to the competition.
TCL's other global sports partners include the International Basketball Federation ("FIBA"), the Brazilian Football Confederation (Brazil), Rosario Central Football Club (Argentina), soccer team San Jose Earthquakes, NBA's Minnesota Timberwolves and Lynx, the Philippine Basketball Association (Philippines).
More details of TCL's online and offline events for the CONMEBOL Copa America Brasil 2019 will be disclosed in due course.
About TCL Electronics
Headquartered in China, TCL Electronics Holdings Limited (HKSE: 01070) is one of the top three players in the global TV industry, engaged in the research and development, manufacturing and distribution of consumer electronic products. TCL Electronics is striving to build a comprehensive ecosystem for smart TVs that provides users with a superior experience with its smart products and services.
