SAO PAULO, April 28, 2021 /PRNewswire/ -- TCL Electronics (1070.HK), one of the leading players in the global TV industry, and the fast-growing TV brand in Latin America, today announced it will continue the sponsorship with the CONMEBOL Copa América 2021 as part of its ongoing branding strategy of engaging with a wide audience of sports' fans around the world.
TCL has also announced that, to coincide with the event, it will unveil a range of new TVs and smart home appliances for consumers across Latin America, including TCL 4K Mini LED TV C825 and Ocarina Smart Air Conditioner and more.
"We are thrilled to partner with the CONMEBOL Copa América 2021 once again," said Kevin Wang, CEO of TCL Industrial Holdings and TCL Electronics. "Football is one of most beloved sports in Latin America and rest of the world. Despite challenges brought by the pandemic, TCL has extended the partnership, hoping to encourage and inspire global audience with the powerful spirit of football."
During 2020, TCL has launched advanced smart products and services, grew market share and core competitiveness and achieved solid results against a challenging market.
The sales volume of TCL LCD TV ranked No. 2 in the world. The global annual sales volume of TCL TV reached 23.93 million sets.
TCL first entered the Latin American market in 2002 and today has offices in Brazil, Argentina, Chile Mexico as well as strong partnerships with local consumer electronics dealers in Ecuador, Central America and various Caribbean countries. This year, TCL has entered Colombia, completed its successful overall business layout in Latin America. As of now, TCL brand has expanded to all key markets in the region.
According to OMDIA, in 3 consecutive years, TCL brand TV sales volume market share in Latin America has remained Top 3. According to GfK, in 2020, TCL TV sales value in Brazil has increased 72% YoY, in Argentina increased 113% YoY. Other Latin American markets, such as Chile, Ecuador, Mexico and all other countries also has more than 50% YoY growth.
In addition to home theater offerings, TCL has grown significant momentum in major home appliances such as air conditioner, refrigerator and IoT products in select markets.
The CONMEBOL Copa América 2021 is the major football tournament contested among 10 national teams in the region. TCL's continued partnership with CONMEBOL Copa América is just one of its many ways of connecting with growing sports communities and fulfilling its commitment to global consumers.
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. According to OMDIA, TCL ranked global No.2 in TCL brand LCD TV market share in 2020. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.
