XIAMEN, China, Dec. 17, 2019 /PRNewswire/ -- On December 6 at Xiamen International Conference and Exhibition Center in Fujian, a four-day series of events of pan-fashion concepts focusing on younger generations was launched during the 2019 Xiamen International Fashion Week. The Xiamen International Fashion Week, consisting of four major innovative IP (Intellectual Property) events, namely the MIX PARK Exhibition of Fashion Concept Experiment, TRENDY UP Fashion Show, Fashion Concept FED SHOW and Release of Youth Fashion Rankings, has built the first fashion platform that can be "Seen, Experienced, Discussed and Consumed" in China. Through diversified content including fashion, F&B, entertainment, lifestyle and so on, it captures the minds of the Gen Z and millennials.
Furthermore, there is also a special section for capital connection in 2019 Xiamen International Fashion Week. Through international dialogue and consultation, a New Retailing consumption system is opened up and a favorable environment for business and investment is created. It is believed that with constant infusion of pan-fashion field resource, not only will the influence and appeal of the Xiamen International Fashion Week expand, but more local Xiamen enterprises will also be encouraged to connect with capital and consumer markets, which can therefore boost the development of the local fashion industry.
