The Summer Festival Where Participants Can Use Magic, A Next Generation Sports Event, To Be Held in Odaiba, Tokyo

An increased interest in sports in Tokyo.
2019-07-26 11:04 1850

TOKYO, July 26, 2019 /PRNewswire/ -- From July 13th (Sat) to September 1st (Sun), an event featuring the up and coming next generation sport, HADO, will be held at AQUA CiTY ODAIBA in Tokyo's Odaiba area.

An event featuring the up and coming next generation sport, HADO
An event featuring the up and coming next generation sport, HADO

HADO is a new AR (augmented reality)-based sport where participants equipped with a head-mounted display and arm sensor attack each other using special powers. Participants deploy powers such as an energy ball and shield and compete against each other for points in 80-second matches. HADO is currently offered at 54 locations in 25 countries across Asia, the Americas, Europe, the Middle East and Africa. Over 1.3 million players worldwide have experienced the game, and it is gaining recognition as a popular new generation sport with world championship tournaments.

During the event, in addition to HADO, other entertainment that depends on AR technology will be available for anyone who would like to engage in new experiences, with a focus on entertainment where participants can engage in new and emerging sports that incorporate the world of games. These include games where participants must slay realistic-looking monsters that appear in the AR space within a certain time limit, as well as shooting games where participants compete for the highest score. In addition, activities have been scheduled where children can participate with their parents, such as an AR sandbox that delivers an entirely new experience playing with sand, alongside a food court featuring Japanese summertime delicacies.

AQUA CiTY ODAIBA is currently promoting the sales of sport brand products and the hosting of sport events, in addition to continuing to support the development of a sports culture into 2020 and beyond.

The world will soon see star players rise in these new and emerging sports genres thanks to technological evolution.

[Event Details] 
When: July 13th (Sat) to September 1st (Sun), 12 noon-7 pm daily
Where: Aqua Arena, Aquacity Odaiba, 3rd floor (Address:1-7-1, Daiba, Minato-ku, Tokyo)
Event URL:

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