omniture partners Singapore Tourism Board on Destination Marketing plans

2019-09-11 09:30 1936

SHANGHAI, Sept. 11, 2019 /PRNewswire/ --, an independent international brand that is part of Ctrip Group, the largest online travel agent in Asia, has expressed its commitment to deepen collaboration on marketing of Singapore as a tourism destination, after a meeting between Ctrip Group executives and representatives from the Singapore Tourism Board.

Jane Sun, CEO of Ctrip and Keith Tan, Chief Executive of the Singapore Tourism Board
Jane Sun, CEO of Ctrip and Keith Tan, Chief Executive of the Singapore Tourism Board

On September 5, Keith Tan, Chief Executive of the Singapore Tourism Board, and Chang Chee Pey, Assistant Chief Executive of the Board, met at Ctrip's Shanghai HQ with Ctrip CEO Jane Sun and Edison Chen, General Manager of Overseas Destination Marketing at Ctrip to discuss further co-operation. Both parties agreed to deepen their partnership through multi-pronged efforts, and boost the tourist experience in Singapore.

"Ctrip and are committed to increasing tourism in Singapore and ensuring the highest quality of service of our users who choose to visit this fantastic country," said Jane Sun, CEO of Ctrip. "We're delighted to build on our strong relationship with the Singapore Tourism Board and look forward to leveraging our big data and offline services to further meet to requirements of our users."

"Online travel agencies like Ctrip and are important channels for us to reach out to a wider audience, particularly the free and independent travellers. Our partnership with Ctrip and reinforces our latest campaign efforts to target post-90s Chinese consumers who tend to book their holidays on their own. We look forward to working with Ctrip and to show travellers a different side of Singapore," said Keith Tan, Chief Executive of the Singapore Tourism Board

In recent years, Singapore has become one of the most popular destinations for Chinese tourists. According to the Singapore Tourism Board, the number of inbound Chinese tourists increased by 6% year-on-year, to 3.41 million in 2018, making it Singapore's largest source market for tourists for two consecutive years. This translated to more than $3.9 billion (19.7 billion yuan) in tourism revenue. Other major inbound tourism markets for Singapore include Southeast Asia, Australia and Japan, where has seen significant growth in recent years and can leverage its platform to drive further growth.

As the largest online travel group in Asia, Ctrip Group conducts integrated marketing in more than 300 destinations around the world, increasing the number of tourists in many destinations by more than 100%. In the future, Ctrip Group, and the Singapore Tourism Board will continue to deepen their cooperation, leverage their advantages in users, technology and data, explore product R&D and brand marketing, and help to promote the development of tourism in Singapore.

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Keywords: Travel