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Award-Winning Picture Performance and Incredible Features Drive VIZIO Sales up 40% over last year
IRVINE, California, Dec. 6, 2019 /PRNewswire/ -- VIZIO, Inc., America's Smart TV company and #1 sound bar brand[1], kicked the holiday season into high gear this Thanksgiving by selling more than half a million Smart TVs from the week of Black Friday to Cyber Monday. The huge increase in sales can be attributed to VIZIO's award-winning picture performance and innovative features that give consumers the ability to simply stream from thousands of apps, easily share content from their mobile devices and effortlessly control their smart TV.
4K UHD TVs were a big driver in overall numbers this past weekend, with sales up 80% over the previous year's holiday, while premium models saw an 87% increase from last year. 46 to 50-inch TVs are still a big seller, but 65- and 75-inch models are quickly becoming the new normal, with year over year sales of 132%. VIZIO's award-winning 65-inch P-Series® Quantum X 4K UHD TV, with up to 3000 Nits of brightness, Quantum Color and 386 zones of contrast-enhancing local dimming, for example, was a huge hit at Costco. Meanwhile, Walmart, Best Buy, Costco and Target all had 65-inch UHD models like the M-Series™ Quantum or the 75-inch V-Series™ that also helped crush sales goals.
"Consumers are looking for amazing picture quality and a simple smart TV experience, making VIZIO an easy choice," said Paul Hernandez, Senior Vice President of Sales, VIZIO. "We are constantly innovating in order to provide a best-in-class entertainment experience for our customers. When consumers choose VIZIO they trust in our prized picture quality, award-winning smart TV features and superior customer service."
The company is committed to providing the best home entertainment experience to consumers and the VIZIO SmartCast™ platform is available across the entire VIZIO Smart TV product line. SmartCast includes a number of must-have features, including WatchFree™, which offers 150+ free-to-use streaming channels powered by Pluto TV. There are a growing number of popular apps and an ability for users to share content from a user's mobile device via Apple AirPlay 2 and Chromecast built-in. Customers can even control their smart home with the integrated support for voice assistants, including Siri, Google Assistant, and Alexa-enabled devices. Consumers can find VIZIO UHD TVs and Sound Bars in stores and online at Amazon, Best Buy, BJs Wholesale, Costco, Dell, Meijer, Sam's Club, Target and Walmart.
About VIZIO
VIZIO's mission is to deliver the ultimate entertainment experience to our community of connected consumers. Through our connected entertainment platform, VIZIO is transforming the way consumers discover and experience content. Since our founding in California in 2002, VIZIO has built an industry-leading brand of products, including televisions, sound bars and other devices. VIZIO is a leading HDTV company, the #1 Sound Bar Brand[1] in America and America's Fastest Growing Sound Bar Brand with Dolby Atmos[2]. VIZIO product leadership is highlighted by a number of industry reviews and awards.
© 2019 VIZIO, Inc. VIZIO, the V Logo, VIZIO SmartCast and other terms and phrases are trademarks or registered trademarks of VIZIO, Inc. All other trademarks and logos are property of their respective owners. All rights reserved.
[1] Source: The NPD Group, Inc., U.S. Weekly Retail Tracking Service, Sound Bars, Based on Units, Dec. 24, 2017 – Apr. 20, 2019 Combined
[2] Source: The NPD Group, Inc., U.S. Weekly Retail Tracking Service, Sound Bars, Dolby Atmos, Jan. 6, 2019 – Sep. 28, 2019 vs Dec. 31, 2017 – Sep. 22, 2018 Combined.
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