Yili Group's World Launch of Joyday Ice Cream in Southeast Asia Has Received Enthusiastic Responses

Yili Group
2018-10-24 10:22 2316

JAKARTA, Indonesia, Oct. 24, 2018 /PRNewswire/ -- On October 23, Asia's No. 1 dairy enterprise Yili Group of China held a global launch event in Jakarta, the capital city of Indonesia for its latest ice cream series - Joyday. Attending the launch conference was Feng Yuzhen, Mayor of Hohhot city of Inner Mongolia Autonomous Region; Anisyah, Director of Processed Food Registration of Indonesian Food and Drug Authority (BPOM); Lukmanul Hakim, Director of LPPOM MUI; Adhi S. Lukman, Chairman of the Indonesian Food & Beverage Entrepreneurs Association (GAPMMI) and Zhang Jianqiu, CEO of Yili Group.

Invited guests witnessed the global launch of Joyday ice cream in Indonesia.
Invited guests witnessed the global launch of Joyday ice cream in Indonesia.

The 11 flavors of Joyday ice cream launched today are based on wide market surveys, delicate research and refined production craft. They are premium products that are first launched into Indonesia, and very soon will appear in other Southeast Asian countries. Nutritious and healthy coupled with special and rich flavors, Joyday has been highly recognized by local customers who are giving enthusiastic responses. The first tasters are very supportive of Yili for its high quality, stating that they can't wait to try each of the 11 flavors of the Joyday ice cream series. Having tasted Joyday, Indonesian customers are full of praise and brimming with happy smiles.

As of today, Joyday can be found in four main cities of Indonesia - Jakarta, Medan, Surabaya and Bandung. By the end of this year, Yili products will spread to over 20 cities in Indonesia and will gradually expand to other Southeast Asian countries with more new products to be launched soon.

The HQ of Yili Group is located in China's dairy city, Hohhot, Inner Mongolia Autonomous Region. It has become the largest domestic dairy enterprise that owns a full range of dairy products. According to the "Global Dairy Top 20 Report 2018" released by Rabobank, Yili Group stays firm in the first dairy camp in the world and maintains the indisputable position of No. 1 in Asia. It has been the world's leading dairy group in respect of scale, technological innovation and brand value.

In its pursuit of economic globalization, Yili Group has been implementing a "Global Network" strategy to accelerate its globalization paceZhang Jianqiu said at the launch conference, "Today, the global launch of Joyday is a milestone, it tells the world that Yili is about to enter into the entire Southeast Asian market. With nutritious and delicious dairy products, Yili has been endeavoring to carve out a 'Silk Road of Dairy' to share a healthy life with people around the world. This is not just another strategic move following ambitious initiatives, like establishing of European Innovation Center, Oceania Production Base and SINO-U.S. Food Wisdom Valley; By tapping into Southeast Asian market, it transfers to the whole world Yili quality, advocates a healthier lifestyle and builds up a bridge of friendship over all continents."

At the launch event, Feng Yuzhen expressed, "I hope Yili Group will use its highest-standard products and services to bring more nutrition and health to customers in Indonesia and the whole world."

"The connotation of Joyday is 'Joyful Everyday'. As the name implies, we hope to bring more happiness and health to customers. Let's enjoy a more wonderful life," Zhang Jianqiu stated.

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Source: Yili Group
Keywords: Food/Beverages