"Let your ads move up!" - Metro ads have entered the high-tech era
SHANGHAI, July 21 /PRNewswire-Asia/ -- Not all developed cities have towering skyscrapers, not all developed cities have magnificent bridges, but each of them must have a developed metro network. This is not a coincidence. A metro system for a city is more than a public transport system only. More often, we can see a city's economic development level from it. Fast, convenient, high coverage and high traffic allow metro networks to become an important carrier of information for city residents.
A strong network brings undoubtedly a strong media effect. Therefore, metro media becomes an indispensable part of urban development. It appears with its strong impact, infinite creativity and magnificent appearance!
The Shanghai Metro has various forms of media products. Although the pictures are novel, beautiful and smart, STDecaux never stops to pursue more imaginative products to service the customers.
Now, STDecaux as a leader of metro advertising, releasing new forms of electronic media this year. Once launched, they became new favorites of commercial customers because of their high-tech, ingenious mix with other media forms, high compatibility and high level of creativity. "Let your ads move up!" is the slogan of STDecaux's electronic media, like the sound of a horn leading ad campaigns into the high-tech era!
Five advantages cannot be ignored
On the advantages of STDecaux's electronic media, there are five points that cannot be ignored, which are good position, real clear screen, high-concentrated frequency, new creativity and diverse mix with other media forms.
Good location
All located in S / A + + stations, electronic media currently covers 12 stations, for example People's Square, Xujiahui shopping district and other large important transfer stations, of which the daily traffic can reach 2 million, covering targeted people precisely. Choosing to place electronic media in these important stations, whether from commercial customer's or from the passenger's standpoint, is really correct.
Real clear screen
Talking about the screen quality: all forms of electronic media have high definition LCD screens, of which the accuracy is 1080P, delicate and rich color, giving a new visual experience. The screen can meet the passenger demand, and also can enhance the commercial customer’s brand and product grade!
High-concentrated frequency
High-concentrated frequency is the most important point of STDecaux electronic media advertising. Because people in the metro space are mostly walking, the time in front of each electronic screen for each person is about three seconds, but STDecaux can give several continuous screens to serve one commercial customer, letting passengers enjoy the advertising as they walk, thereby increasing the frequency of the advertising.
New creativity
STDecaux's various forms of electronic media provide customers with an imaginative advertising platform. Customers can take advantage of the DP network, DEC and PDP with its great impact and more innovative options. STDecaux's electronic media can also play animation, TV commercials, and even e-posters. Therefore, this also helps clients develop a more creative space!
Lastly, let’s talk about media combo, as we all know that quite often we see a brand or a product promoted using integrated media products in addition to print media. This type of promotion has a visible effect and is also preferred by clients. Now with the emergence of digital media, even more choices are available. Digital media will surely not only contribute a lot to the creative underground campaigns, but also leave passengers with good impressions.
Unique characteristics and integration with metro environment
Simultaneous double-screen display, combined or separate
The so-called simultaneous double-screen display means two or multiple 60-inch screens playing images at the same time. The visual can be the same, or it can be continuous. It can also be played consecutively in a separate or combined way. So there is a lot of space for creative imagination to make the ad more attractive and dynamic. The flexible way of ad expression will be remembered by passengers.
The largest screen ever
The 103-inch screen is the world’s largest single-form PDP screen, it has crystal clear image and moderate lightness. Under the relatively darker metro environment, passengers will feel comfortable looking at the screen when onboard; therefore, more attention will be given to the ad content.
Blazing and charming DP Power Zone
This format is launched in combination with wall stickers based on the feature of digital media. As vivid as a real gallery, passengers cannot ignore what’s going on around them. The gorgeous visual impact with its impressive image flow can link the image of the wall sticker perfectly with that of the Power Zone, which is very eye-catching to attract passengers to focus on the ad longer.
DEC, a feeling of personally being there
Among all metro media, the wall close to the escalators is always highly regarded by clients as passengers are usually less distracted when on the escalators. Additionally, escalators must be passed by for many passengers moving at a normal speed, and the visual are not blocked by people. The long time and high frequent exposure make the position even better.
At present, twelve 32-inch digital screens on both sides look like 12 glittering and translucent crystals inlaid in the wall of the escalators. Their agile visuals can attract many passengers and if used with a wall sticker, become a beauteous picture. When the escalator moves, you might doubt that you aren't walking into the picture. The feeling of personally being there fantastically substitutes the bored feeling of taking an escalator.
As digital media become more and more popular, STDecaux will further launch more and better cases and packages, more tries and challenges to enrich our metro life and enhance the quality of metro advertising.
Feedback from advertisers
DP Power Zone
Case study - LG Lollipop Series Mobile
“We always prefer those media formats with great visual impact, it’s such an unforgettable and exciting moment to put 8 DPs in the golden section inside People’s Square station along with the wall sticker. Thanks to the professionalism of the design team of Decaux, who has made our ideas come true; this is a really illuminating visual experience. We feel very happy to be the first client of this media format.”
PDP Power Zone
Case study - Yili Expo Campaign
“As a senior sponsor of the Expo, we have increased our media output in different channels. From a media effect perspective, the format of two PDPs with wall sticker has significantly increased our ad coverage in the city’s core areas. From a design and message efficiency perspective, this format has met our expectation.”
Digital Escalator Crown.
Case Study - Asahi Beer
“We have chosen DEC because it supports flash and also accepts TVC and other media formats. At the same time, the up-and-down-passengers can view the production information quite closely. Moreover, the image flows and changes as the passengers move, which means ample space for creative ideas. Also the interchange has large number of passengers, which can also ensure full ad exposure. We hope to see more such media formats in the metro!”
